2. Use both standard and lifestyle product photos

You know the saying: a picture is worth a thousand words. Product photography gives you a way to communicate what your products have to offer in ways that words simply cannot.

However, product photos are oftentimes unintentionally misleading. If you’re not a professional photographer, it can be difficult to capture a product in a light that shows it’s true colors and size. If your product photos are subpar, customers may end up purchasing something that doesn’t meet their expectations.

One way to combat this issue and show customers they can trust their purchase will meet their expectations is to include both standard and lifestyle photos in your product listings. This can help customers visualize how the product will look when they receive it, and reduces the chance that they will return it.

Target does a great job of executing this on their product category pages. As customers scroll through products, they can see all the products with no background or a neutral background, but they can also hover over many images to see a second photo which oftentimes shows the product modeled in a real life setting.

For example, this pillow is modeled in a living room setting and styled with other accessories, showing the scale of the pillow compared to the size of a couch, and also showing how the colors appear in a naturally lit room.

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