You’ll need to know your audience well before you run an ad to get a good return on investment. Establish the timeframe of your ad, your targets’ age range, gender, and interests, as where you think they’re most likely to look (whether on the feed, in the sidebars, or in Stories).

One tip: make your ad as authentic and organic-looking as possible to lessen the change of users swiping away. Leaning more towards lifestyle over product imagery is one way to do this.

4. Analyze What Works

Social media platforms already have their own built-in analytics systems you can use to judge whether activities earn sufficient reach and engagement. Create regular reports to find out which posts were more popular, when your audience is online, and more—then use them to tweak your strategies month-to-month to drive growth. Be especially mindful of clicks to product pages—some items may be more naturally attractive to social media users than others.

The most important part? Compare your budget. How much did you spend for ads and partnerships, and how much sales did they bring in? Decide whether these efforts proved successful and after taking a closer look at each stretch, choose to keep them or leave them behind for the next one. Evaluate the time you take creating content for each as well to optimize and monitor where you allocate your resources.

Earning better revenue for your ecommerce brand through direct sales on social media entails knowing your platforms and understanding why people flock to them the way they do. Play around with activities, tweak them as you see fit, and social could become a cornerstone of your ecommerce marketing strategy.

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