To raise awareness of Whitehawk Food Bank and the 1,182,954 people in crisis who needed emergency food supplies from across the UK in the last 12 months, Digital Marketing Agency ThoughtShift is once again launching a Reverse Advent Calendar Charity Challenge to provide people in Brighton with essential food and household supplies over the Christmas period.

The ThoughtShift team will be collecting food and household items for the Reverse Advent Calendar Challenge throughout December. ThoughtShift will then be nominating others to join in the challenge with them to increase the impact of these important donations at

Christmas. Donations can be given in three ways:

  • Food donations dropped into the ThoughtShift offices, 4th floor Montpelier House, 99 Montpelier Road, Brighton, BN1 3BE
  • Food donations dropped directly to Whitehawk Food Bank, St Cuthmans Church, Whitehawk Way, Whitehawk, Brighton, BN2 5HE
  • Financial contributions can be made online at

ThoughtShift’s Reverse Advent Calendar Challenge will take place from the 1st of December and all donations from ThoughtShift will be dropped to Whitehawk Foodbank by 22nd of December in time for Christmas.

Whitehawk Food Bank needs donations such as tinned chicken curry, tinned pies, life and UHT milk to provide people with nutritionally balanced meals for three days. Household supplies such as nappies, baby food and razors are also needed.

Almost a quarter of people in Brighton and Hove have trouble paying for basic living costs including food. It is estimated that over 823 people a week rely on food banks in Brighton and Hove, which provide an estimated 1,620 meals to beneficiaries every week. Whitehawk Food Bank which operates as part of the Trussell Trust has helped feed 2,541 people in need in Brighton and Hove since 2015, including 951 children.

The Reverse Advent Calendar Challenge is part of ThoughtShift’s commitment to partner and fundraise for a range of charities local to Brighton and Hove following the internal appointment of Charity Ambassador Tom Ward and the collective action of the 20-strong team.

Notes to the editor:

ThoughtShift is an award-winning digital marketing agency increasing eCommerce sales and online lead generation for their clients through PPC, SEO, Social Media Marketing, Digital Marketing Consultancy and Digital Marketing Training services. Their expert team of over 20 Brighton based SEO, PPC, Social Media and Digital Marketing Strategy Consultants have helped brands increase eCommerce revenue by millions of pounds each year, grow Google AdWords PPC ROI to in excess of 16:1 and deliver Facebook Advertising campaigns with 43:1 ROI.

For more information, please contact:

Visit the ThoughtShift website at

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