Your product page is more than just a photo and a description.
It’s a 24/7 sales rep that generates sales whether you are working or sleeping.
It’s the one thing that makes your ecommerce store money, so it’s no surprise to say that if you improve your product page, your business will grow. If that’s your goal, then you came to the right place.
In this article, you will learn five proven ways to improve your product pages and start getting more conversions.
Humans are story-driven machines. Ever since we developed the ability to communicate with one another, we have made stories the channel where we transmit all accumulated knowledge.
So what does this have to do with your ecommerce store? It turns out, everything.
It may seem counterintuitive to you, but the use of stories will help your visitors understand not just what your product is about, but how it relates to them.
Stories put the visitor in the driving wheel, so to speak. It uncovers the purpose of the product they’re buying, what made you create it in the first place, and why it should matter to them.
The power of stories for generating sales online has been confirmed by a study done by Hill Holiday research division Origin. Using a 3,000-long sample of US-based consumers, they presented two variations of product pages, one featuring a “regular” description—that is, without a story—and one containing a story.
In one case, the group of consumers who were presented with a story behind a bottle of wine ended up being 5% more likely to purchase and 6% more willing to pay more for the same bottle of wine than the control group.