To help businesses through the COVID-19 pandemic, both Google and Facebook are offering small businesses who have advertised with them previously, some relief in the form of ad credits and grants.
According to Alphabet and Google CEO Sundar Pichai, the company is committed to providing over $800 million in total assistance to help SMB’s through this crisis. Google pledged $340M worth of ad credits to SMBs with active Google ad accounts to help address the challenges brought by the coronavirus outbreak.
Additionally, Facebook is offering $100M in cash grants and ad credits to over 30,000 small businesses in more than 30 countries where they operate. If you’re using a business account on Facebook, you can use your ad credit as a form of payment.
According to Facebook’s Chief Operating Officer Sheryl Sandberg, they talked to small businesses in order to understand how they can best help them. Sandberg added, “We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.” In addition to the ad credits, Facebook has promised to make it easier for small businesses to get training and support.