When To Index eCommerce “Canonical” Pages
As we saw in my recent post about what counts as duplicate content, eCommerce sites fall…
ThoughtShift and WOLF Named as Finalists in the CIM Marketing Excellence Awards 2019
ThoughtShift has been shortlisted for work with luxury watch winder WOLF in the Best Use of…
Face to Face with Head of Organic Media
Introducing Christopher Fry, our Head of Organic Media. Let’s find out some more about his job,…
Using Unique Images for Webpages
We were incredibly excited by Google’s recently announced plans to shine more light on image search….
Are Returns Killing Your Bottom Line? 4 Tips to Keep eCommerce Merchandise From Coming Back
As a retailer, every sale you make is exciting – but similarly, every return that comes…
6 Ways to Write a Good Abandoned Cart Email
It’s important that the email is sent out relatively soon after the cart is abandoned, or…
E-Commerce Startup: How to Build Brand Awareness on Social Media
Websites with a strong social media standing often tend to have better control over SEO and…
Beauty and Skincare Digital Marketing Strategy Ideas
Natural skincare, organic skincare, we need a strategy They say that beauty Is only skin deep….
Marketing Calendar 2019
Event Date Description New Year’s Day Monday 1 January Opportunities around new year’s resolutions. Also ‘morning…
What’s New In Showcase Shopping Ads
Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries…
November 2018 Google Algorithm Update?
Something happened starting around the 15th November. Google tweaked their algorithm enough that people noticed. However,…
Is Google’s Latest Patent to Predict Intent of a Search for a Particular Context Good for Users?
Google has been tailoring its search results based on what it knows about users since 2005,…
Is Removing the Google Knowledge Panel Good or Bad?
There is a big debate taking place in the SEO World at the moment, strongly advocated…
Double Trouble: Duplicate Content Tricks and Traps from 2018
Since the Panda update of 2011, there are two words that still send shudders through many…
How To Grow Online Revenue From The Second-Screeners
Last month I wrote about the Second-Screeners trend and laid out why you should be keeping…
Google’s New Visibility Metrics
Google Ads introduced new metrics to measure search engine visibility in November, which can be found…
Face To Face With The Head of Digital
Introducing Alexandra Coutts, our Head of Digital. Let’s find out some more about her job, how…
Online Purchasing Behaviours To Capitalise On This Winter
Finally, December has arrived. Each passing year the countdown to Christmas appears to be getting longer…
Google Ads Exact Match Close Variants Update
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase….
Google Local Pack Ranking Factors
Since the emergence of the smartphone we have witnessed some fascinating changes, both in the way…
What a 114% Increase in UK Loft Conversion Planning Applications Means for Interiors Retailers
At a time when uncertainty is shaping the housing market in the UK and US, our…
What Exact Match Keyword Changes Mean for SEO Keyword Research
You will have seen Google’s recent major update from Google to their definition and usage of…
ThoughtShift Reverse Advent Calendar 2018
We are thrilled to announce ThoughtShift will be running its Reverse Advent Calendar for its third…
SPECIAL OFFER – Lower your processing fees with CT Checkout
CT Checkout is a mobile application that allows users to use their smartphones for ultra secure,…
How to Sell to Baby Boomers, Silver Surfers and the Over 50s
Remember silver surfers? Older people who had bought a laptop and needed help from their friendly…
Why You Should Tap Into The Second-Screeners To Grow Your Online Revenue
93,394 people surveyed in Q2 2018 considered themselves “second-screeners”. This being defined as someone who when…
Home Improvement Trends, Statistic & Marketing Ideas 2018
While UK estate agents suffer with homeowners increasingly staying put – what the Council of Mortgage…
Google’s Visual Search Updates Up The Ante On Image Optimisation
Since its launch 20 years ago, Google has moved from being a rather simple way to…
Building Consumer Trust with Effective Acquisition Marketing
A recent study by the DMA (Direct Marketing Association) shows that trust in UK brands is…
Adventure Sports Marketing Trends and Statistics
Around 3 in every 5 of us is active in some sort of sport according to…