You may have already begun getting notifications in your Facebook Ads Manager to “prepare your ad account for the impact of iOS 14 changes” but what does this mean? What changes are going to occur with this update and how will it affect Facebook ads?
The main impact of the iOS 14 update is likely to be less tracking on mobile devices and with 79.9% of Facebook users only accessing the platform on a mobile device (source: https://blog.hootsuite.com/facebook-statistics/), it is safe to say this iOS 14 update will affect Facebook Ads. In the infographic below, we explain what the iOS 14 update is, what changes will occur and how this will impact your Facebook Ads. Learn more about how the changes may affect your ads.