Month: May 2022
Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom
Five minutes into our conversation, greenery proprietor Sonja Detrinidad has already discussed menopause, Snoop Dogg, and her “murder scale”—the perceived level of danger of each of her plant-sourcing missions. My first question—how did a 50-something ex-finance professional crack the code...
Ask Nik: How Do I Create the Perfect First Purchase Experience?
Welcome to Ask Nik, an advice column by me, Nik Sharma, on all-things entrepreneurship. I’ve spent the majority of my career focused on launching, scaling, and operating direct-to-consumer ecommerce brands like Hint, JuneShine, Caraway, Black Wolf Nation, Spritz Society, and...
My Starting Over Story: How I Revisited a Passion Project During My Lowest Point
Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...
25+ Wellness Resources, Apps, and Ideas for Entrepreneurs
Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...
My Starting Over Story: I Rebuilt My Wellness Business After it Burned in a Fire
Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...
How to Perform a Content Audit on Your eCommerce Site
In a world where AI platforms can produce content at rates never seen before, many eCommerce businesses get stuck in the rat race of populating their websites with ever more blogs, product pages, and other helpful content. But content creation...
How Boxraw’s Founder 3x Sales and Overcame A Broken 7-Figure Partnership Deal
Ben Amanna was endlessly bullied as a kid. At the age of 12, Ben turned to boxing as a safe haven. He became immersed in the world of boxing—from starting a boxing club and winning national championships to promoting live...
Budgeting for a Small Business: Make Your Money Work for You
You face many daunting challenges when you’re a business owner, but budgeting for a small business may be the most intimidating. Figuring out what you need to include and estimating the correct financial information is overwhelming enough, let alone organizing...
How to Avoid Burnout As an Entrepreneur
Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...
TikTok Guide for eCommerce Business
Nichole has been working in the technology and marketing industry as a copywriter. Her background in both Computer Science and Journalism enabled her to develop her skills in both technical and creative writing. She is also experienced in computer programing,...