Month: May 2022
How The Body Deli Built an Email List with 100K Subscribers
Twenty years ago, David Anton Parker was working as a chef, passionate about how food and nutrition could enable wellness. His enthusiasm for physical and mental wellbeing would lead to him opening a spa. Despite a love for his work,...
reCommerce Website Strategies in the Post-COVID Age
Kate Miller Kate has loved words since the moment she learned to read. She’s the first to pick up a pen or break out a laptop to write down her next big idea, and she’s thrilled to be the content...
How Fluide Weathered the Rise and Fall of Lipstick During the Pandemic
When Fluide launched in 2018 as a cosmetics brand, it had a narrow product line—only three products, to be exact. But that was a core part of its strategy. With deep purples, bold reds, and even a metallic gold shade, Fluide’s...
Where the Magic Happens: Step into The Wonderfully Chaotic Workspaces of Entrepreneurs
We often see the polished storefronts of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek behind the curtain at the workspaces where they do their real work. The spaces that get a little messy and...
Fly By Jing’s Jing Gao on Putting Community Ahead of Competition with Fellow AAPI Entrepreneurs
For entrepreneurs with Asian heritage, May, which is Asian American and Pacific Islander Heritage Month, can be a time to forge personal connections with customers and build community with fellow AAPI merchants. “There’s no greater way to celebrate my heritage...
How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand
Elle Liu always had trouble drifting off at night. As a hot sleeper, her slumber would be interrupted by having to toss off her bed sheets whenever they became too suffocating. It’s a frustration that many share—but in Elle’s case,...
My Starting Over Story: A Soap Making Hobby Became My Lifeline After Loss
Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...
The 13 Best Marketing Channels for Growing Your Ecommerce Business
“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a...
21 Huge TikTok Trends & How to Find New Ones
As TikTok’s popularity continues to boom, more and more people are heading to the app to see what’s hot in fashion, music, food, art, etc. The video-sharing platform’s straightforward usability and intelligent algorithm create a revolving cycle of TikTok trends...
How to Use Facebook for eCommerce: 10 Expert Strategies
Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards....