Month: October 2021
10 Must Know Image Optimization Tips
Large, under-optimized images slow down site speed and drive people away from your store. Research shows that if an ecommerce site loads slower than expected, over 45% of visitors admit they’re less likely to make a purchase. It’s clear image...
Nicole Leinbach Reyhle Shares the Secret to Holiday Retail Success at Make it Big 2021
Customers expect to be delighted when they shop — but are you prepared to entertain? At BigCommerce’s 2021 Make it Big Conference, Retail Minded Founder Nicole Leinbach Reyhle sat down with BigCommerce’s Director of Content Marketing Melissa Dixon and uncovered...
SMS Marketing for Ecommerce: Everything You Need to Know to Supercharge Your Sales
Ecommerce is growing fast — particularly mobile commerce or mcommerce. And while email marketing has long been one of the top options marketers use to convey messages, SMS marketing is quickly gaining prominence. Why? Because it can penetrate through noise...
Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition...
Turning Questions into Sales: How to Create an Effective FAQ Page For Your Store
Your FAQ page isn’t just there to address common questions about your business. That’s only part of it. An FAQ section done right can be an effective addition to your website that serves several functions, including: Alleviating purchasing anxieties that...
Ann Handley Demonstrates How To Compel with Storytelling at Make it Big 2021
Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many fundamentals still reign true. At BigCommerce’s 2021 Make it Big Conference, BigCommerce Director of Content Marketing Melissa Dixon sat down...
The Birds, the Bees, and the Business of Selling Sex Toys Online
In the 1990s, the lone strip-mall sex shop in our suburb was the stuff of lore. What transpired inside grew from speculation to accepted fact, as it travelled my high school’s whisper mill. The pervasive attitudes about sex shrounded the...
How to Create a Successful Holiday Customer Service Strategy
The holiday season is unlike any other time of year and it’s important that your ecommerce store is ready for anything and everything. Whether you have big corporate offices like Amazon or you’re running a new online business from home,...
Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry
While shopping around charity shops in London in 2019, Amanda McCourt was shocked to see how many brand new t-shirts she found hanging on the racks. With an eye towards building a sustainable fashion brand, Amanda and sister Katie set...
Make it Big Podcast: Optimizing Checkout for a Frictionless User Experience
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, CEOs from BigCommerce and one-click checkout solution Fast discuss the latest trends in checkout optimization and the role it plays...