How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Caesar Barba

Caesar Barba, former Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. He has produced successful PPC accounts for clients with budgets of all sizes and is primarily concerned with showing success from the initial click to the final profit.

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