Our 2021 Make it Big conference was bigger than ever — with more industry legends, global thought leaders and ecommerce experts than ever before.

Sponsored by our partners Google, Walmart TikTok and Fast, the fourth-annual virtual conference featured 12 strategy-packed sessions covering today’s most relevant topics, from digital innovation and customer experience to emerging global markets and social commerce. 

Sessions featured expert insights from global thought leaders Mark Cuban, Ann Handley and Neil Patel, plus partners Google, Walmart, TikTok and more. BigCommerce customers LARQ and CBDistillery also shared firsthand success stories and actionable advice.

If you missed the conference, not to worry — each must-watch session is now available on demand. Here’s an overview of what to expect.

Make it Big 2021 Conference Speakers

Make it Big 2021 Conference Speakers

“You start with the data…and you learn from that data. And you have that define how you’re creating your direct-to-consumer solutions.”

— Mark Cuban

Day 1: Session Recap

Keynote: Disruptive Innovation and Investing for Growth with Mark Cuban

Renowned entrepreneur and investor Mark Cuban kicks off the 2021 Make it Big conference in the Day 1 Keynote. Cuban and BigCommerce CFO Robert Alvarez sit down to discuss Mark’s entrepreneurial journey, shifting customer expectations and what goes into building a successful business.

The LARQ Story: Creating a Hybrid Strategy with an Entrepreneurial Spirit

From creating an award-winning product to achieving the highest valuation in Shark Tank history, LARQ Co-Founder and CEO Justin Wang shares how they launched their DTC business — and scaled into offline channels.

The TikTok Appeal: Viral Marketing for Any Business

TikTok’s Lorry Destainville shares how to reach new audiences with the power of TikTok, the latest rising star on the social commerce scene.

Storytelling and Community: How to Create Content that Converts

Renowned content expert Ann Handley sits down with BigCommerce’s Director of Content Marketing, Melissa Dixon, to discuss the key components of creating content to captivate — and convert.

Take a deep dive into the full sessions at your convenience when you register to watch the 2021 Make it Big conference on demand today.


Ecommerce in Emerging Markets: Latin America Whether you’re currently selling in Latina America or looking to expand internationally, learn how to position your company for global growth in this exciting discussion with Vanessa Santos.

Exploring New Ways to Win with Walmart Marketplace Did you know that 89% of people in the US shopped at a Walmart store last year? Join this session to learn new ways to grow your business with leading omnichannel solution, Walmart Marketplace.

Day 2: Session Recap

Keynote: Harnessing the Power of AI to Sell More with Google Google offers an extensive suite of solutions to help drive your business into the future. Join Google’s Mary Ellen Coe and Bill Ready in the Day 2 Keynote to learn how to harness the power of AI and become an industry disruptor.

Cutting-Edge UX/CX and Digital Innovation

Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. Learn how to retain new customers and delight loyal ones from business experts Marcus Murphy and Oli Billson.

The New Face of B2B: Millennial Buyers and Creating Consumer-Like Experiences

B2B and B2C companies have more similarities than you may think. Keith Karlick of Overdose offers a strong strategy that encompasses leading B2C design trends and complex B2B solutions, all in one.

Shoppertainment: The Secret to Holiday Retail Success

Customers expect to be delighted when they shop. Are you ready to entertain? Retail expert Nicole Leinbach Reyhle shares the secrets to holiday retail success in a session you won’t want to miss.

Conquering High-Risk Verticals with Influencer Marketing

High-risk verticals like CBD are constantly faced with unique marketing challenges. Learn how BigCommerce customer, CBDistillery, has embraced influencer marketing to expand their reach — and drive conversions.

How to Attract, Convert and Retain Your Customers

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. Join Neil Patel as he shares innovative ways to stand out from the competition and exceed customer expectations in 2021 and beyond.

Watch Make it Big 2021 on Demand

Take a deep dive into the full sessions at your convenience when you register to watch the 2021 Make it Big conference on demand today.

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