Search engine optimisation is ultimately one of the most important things for a well-functioning ecommerce website. Without proper SEO, you can end up losing sales, having decreasing traffic and conversion rates, and suffering from many other issues.

Photo credit: Merakist

The best thing is that writing SEO-friendly content isn’t as difficult as it can seem at first. You just need to use the right techniques for this. Hence, here are the five hacks to write SEO-friendly content for your ecommerce website.

What Does SEO-Friendly Mean?

To put it simply, SEO-friendliness is all about making your content stand out. You need to make it easier for search engines to find your content, examine it, understand it, and connect it to the relevant topics. In other words, it’s a way for you to make your content more discoverable for search engines which will, in turn, lead it to be found by your target readers.

One thing you should understand about making your content SEO-friendly is that it is about balance. Stuffing your content with keywords or, on the contrary, not using any keywords whatsoever will do you no good. Only through balance will you be able to make your content work the way you want it to.

1. Diversify Your Keywords

First and foremost, you need to diversify your keywords. It’s not enough to just choose the keywords that fit your ecommerce marketing strategy and your target audience – you need to make your keyword usage as diverse as possible for the best results you can achieve. Here are just some tips on how you can diversify your keywords:

  • Short Keywords: First, focus on short keywords. It can be easier to use these more often because they are easier to fit into different phrases and sentences.
  • Long-Tail Keywords: Second, use long-tail keywords. These can be used less often but they are necessary to make your keyword usage more diversified.
  • General Keywords: Third, include general keywords. When you use keywords that aren’t even specific to your industry, you will be broadening your target audience and getting more potential customers to check out your website.
  • Industry-Specific Keywords: Speaking of industry-specific keywords, you need to use these as well to target people looking for content in your niche.
  • Branded Keywords: These are keywords specific to your brand and will help you raise brand awareness and get more exposure.
  • Keywords from Similar Fields: Lastly, find keywords from fields similar to yours. They will be useful as long as they aren’t too different from your current niche.

2. Think of User Experience

Woman in a maze
Photo credit: Maksym Kaharlytskyi

The next thing you need to do is think of your user experience. The way your users interact with your website and the kind of impression they get from it will define their user experience. And user experience, in turn, will determine whether they will come back to your website afterward. Moreover, your UX is directly related to your SEO as they can easily influence each other. Here are some things to think about:

  • Mobile Friendliness: Having only a desktop version of your website will do you no good because there will be numerous people visiting your site from mobile devices. Of course, a desktop version looks bad on a mobile device which is why you should absolutely make your website mobile-friendly by creating a mobile version for it.
  • Navigation: Another aspect to think about is navigation. If your website is difficult to navigate, your average session time will be low because people will be leaving your website without even trying to get to other pages. Make sure you have enough internal and external links, set up your menu tab, and so on.
  • Loading Speed: Though mobile-friendliness and navigation can already make a big difference, optimising your website’s loading speed is also important. Longer loading speed can increase your bounce rate. Test your pages and ensure that everything is set up in a way that makes them load properly in due time.

3. Accompany Text with Audio and Visuals

Having good content that is optimised for search engines is not just about having text – it’s also about accompanying this text with audio-visual content relevant to it. Images, GIFs, videos, presentations, podcasts, infographics, etc. – all of these will help your plain text stand out and support it with something more interactive and engaging.

One of the main focuses in your ecommerce strategy should be to create more new high-quality content that will be optimised for search engines

For example, one of your target audience users could Google “Are essay writing services good?” and get on your article about the best writing services. This article should preferably have at least one image, but it can also have a video summarising the list or something similar to that.

4. Recycle and Update Old Content

One of the main focuses in your ecommerce strategy should be to create more new high-quality content that will be optimised for search engines. But what you should also do is recycle and update your old content. Doing this allows you to make your old content work again and will also help you decrease the workload for yourself as you create content.

Try to select the pieces that performed well in the past but have become outdated. You can add new information to them such as research, statistics, and so on. You can also look to your old content for ideas – interesting topics can be used again, and you can even use some information from your old content.

5. Experiment and Test Your Content

Last but not least, always remember to experiment with your content and test it before you actually publish it. Experimenting is probably the best way to find out what works best for you – which content formats your audience prefers, which topics they choose over others, which content gets the most engagement from your audience, and so on. In other words, it’s all about doing different things before you find what’s best for you.

Don’t forget to also test and measure your SEO results before and after you publish your content. Test different pieces to see what focus groups say about them and don’t just start publishing a certain type of content before first publishing a demo of some kind. At the same time, keep an eye on the performance of your content and see in which direction you should be moving with your ecommerce content marketing strategy.

Final Thoughts

To sum up, writing the best SEO-friendly content for your ecommerce website is more than possible – in fact, it is easily attainable as long as you use the right techniques. In other words, follow the tips from this article to guide you as you start writing high-quality content optimised for search engines and appropriate for your ecommerce website.

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