Subject Line Tactics Proven to Get Your Emails Opened & Read
Sending promotional emails for your online store is extremely valuable. When sent to your existing audience, emails can increase exposure, brand loyalty and sales. When sent to people who aren’t yet familiar with your brand (but who might have given...
Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and Sales
Editor’s Note: This post was originally published by Dan Kern in June of 2015 and revised in 2018. While a lot of the original content still stands, algorithms and strategies are always changing. We’ve updated this post for 2021 so...
UPDATED How Digital Fashion Brands Can Create a Sense of Urgency and Increase Sales
Urgency can be a powerful tool when attempting to convert visitors to your fashion eCommerce store into customers. How many times have you talked yourself out of buying something? The longer a shopper spends mulling over a product, the more...
What does Chrome’s removal of the third-party cookie mean for businesses advertising on Google?
Since Google’s announcement in January 2020, you may have read somewhere that Google is removing support for third-party cookies, did more research around this update, and yet found yourself struggling to understand what that meant for you as a business...
7 Social Media Marketing Mistakes to Avoid
Social media has the power to fuel exceptional growth in your business’s reach, lead, traffic and conversions. Plus, it can encourage exceptional brand exposure, visibility and awareness. However, social media marketing campaigns can be a ‘hit or miss’, and if...
How To Build a Marketing Campaign For Your New Online Store in 2021
Having an ecommerce website, you are probably aware that building a digital marketing strategy is very important for sales. However, the term “marketing strategy” is complex, as the industry itself is now. Photo credit: PhotoMix Here are the most important...
9 Steps to Reduce Ecommerce Cart Abandonment
Just like shopping in real life, as buyers, we shortlist items to be purchased and put in our trolley. But just like that, we get distracted by some offer or scheme and abandon those items in our cart. The same...
How to Run Facebook Ads for Health Supplements & Increase ROAS
When you’re in Facebook marketing, the last thing you want is to invoke the wrath of the Zuckerberg machine. Unfortunately, when you’re advertising for a health and wellness company, avoiding that is often easier said than done. We could debate...
A Primer for a Successful Digital Marketing Campaign
Whether you are a brick-and-mortar retail store or an eCommerce store — or have both, it is crucial to implement some form of a digital marketing campaign. As you know, a digital marketing campaign is an online marketing effort that...
UPDATED: Image Search Engine Optimization 101 for the Automotive Aftermarket
What’s the first thing that shoppers look for when considering a new aftermarket upgrade for their cars? Pictures, usually. More specifically, pictures featured on platforms like Google Images, Instagram, and Pinterest. Whether it’s aftermarket modifications or DIY maintenance components, modern...