How many times have you received a package in the mail that had a special surprise that made you smile? Maybe it was free merchandise, or gift wrapping you hadn’t asked for, or a personal, handwritten thank you note. As…
How accessible is my website? That’s a question everyone should be asking, but unfortunately not everyone does. Despite it being more than 30 years since the Americans With Disabilities Act (ADA) was signed into law, website accessibility isn’t as universally…
If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet…
The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am…
*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. How? Through a stellar content strategy. Building and maintaining an eCommerce content…
One of the most creative and profitable ways to sell on Amazon is by creating bundles. But bundles can have drawbacks. Other sellers can copy your bundle and steal your sales. That’s why Kristin Ostrander of Mommy Income and the…
For the past 4 years ThoughtShift has run a Reverse Advent Calendar throughout December. This encouraged team members and our extended network to donate non-perishable food and essential household items, which we have collected on behalf of Whitehawk Foodbank. We…
*This post was updated for accuracy in December 2020. When most people think about optimizing their Google Shopping ads, they focus on their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins actually…
[embedded content] You have to feed the beast constantly. Amazon sellers know that finding Amazon products and deciding exactly what to sell on Amazon is a never-ending chore. BUT, this cool trick using Helium 10’s Black Box gives you a…
December 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the…
When it comes to evaluating the macro-level success of a paid search campaign, sometimes you have to go small — micro, to be specific. In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s…
Writing headlines is a risky business. Whether for blogging, selling digital or physical products, podcast episodes, or practically any other online application, when you write headlines there is a lot at stake. Depending on which stats you believe, the headline…
As the COVID-19 pandemic continues to rage on around the world, it’s more important than ever before to invest in digital marketing. After all, the last thing you want is for your customers and online audience to forget about you…
Recently, Adobe announced their last Mid-Quarter Release (MQR) for 2020 that include enhancements you need to know. Keep scrolling to check out important Magento Commerce updates and features. NEW MAGENTO COMMERCE FEATURES AND UPDATES INCLUDED IN THIS MQR: Product Recommendations…
When I think of social media, my friend Sue Painter always comes to mind. That’s because she is everywhere! Or at least it seems like it. What’s more, she has an audience who interacts with her regularly. Want that kind…