Creating brand loyalty is a difficult thing to do for a small business owner. Not only are your goods and services mostly untested in the minds of consumers, but you have to compete with companies that have spent years building their reputations and customer relationships. It’s tough to break into any industry, but that doesn’t stop small businesses from trying.

Some marketers like to think that there is some magical formula for grabbing people’s attention and inspiring brand loyalty, but the truth is that the best way to attract customers and keep them coming back is through customer service. That’s how the most successful companies in the world became so successful, and it’s the best way for even small startup businesses to stay afloat.

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