David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm, which sells products to treat ingrown hairs, razor burn, dark spots, and other commonly ignored skin…

Drafting an email campaign is the first of many steps when thinking about your email marketing strategy. One of the most important steps is how to measure the success of your campaign and how to use this data to improve…

“Indigenous families are big. Lots of aunties and uncles, and even more cousins. Every time I go back home or speak with my auntie, I learn of more family that I’ve yet to meet,” Destiny Hoostie, Bangin’ Bannock co-founder, tells…

When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d find the simplest website builder around, grab the default template, and call the job…

Desperate for an effective and tasty solution to college burnout and dehydration spirals, John Sherwin and Jai Jung Kim created Hydrant, a hydration solution delivering the optimal mix of electrolytes mixed with real fruit juice powder. In this episode of…

Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play. Paid ads on Snapchat are one of…

As a business, you’ll need to reach as many people as possible. But what if we told you that you can reach and convert more people with Instagram Live as part of your digital marketing strategy? Photo credit: Fotios Photos…

Crowdfunding is an increasingly popular option for any small business looking to raise money. It’s one of the most accessible ways of financing a new idea or product. But launching a successful crowdfunding campaign isn’t as easy as setting up…

You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.” Just like bloggers, YouTubers,…

Whether you’re a new entrepreneur trying to win over your first ten customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable and gaining new customers can feel…

At some point in your business journey, you will likely find yourself needing more capital. Whether it’s to accelerate growth or to cover a seasonal cash flow shortage, adequate funding can be make-or-break for small business owners.  In fact, the…

John Cascarano is a lawyer-turned-serial entrepreneur who has launched and scaled multiple successful businesses. His current brand, Beast, is a personal care company that focuses on vegan and cruelty-free products with sustainable ingredients and reusable packaging. In this episode of…

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista projects the ecommerce industry will have $6.5 trillion in sales globally by 2023. While these changes are happening worldwide, it’s…

Raising capital for your next venture can be a major hurdle on the road to bringing your vision to life. While bank loans and pitching investors are still viable fundraising options, crowdfunding gives you the opportunity to get support from…