Google+ Local : The New Features
Digital marketers have become more aware that mobile device search is becoming increasingly more popular than…
12th Day Of Xmas: It’s All In The Planning…
When it comes to digital strategy, its important to start early. So revel in a year…
10th Day Of Xmas: Good Site Health = Good User Experience
It’s the 10th Day of ThoughtShift Christmas, and that festive feeling should be coursing through every…
6 Ways to Make Social Media work for your eCommerce Business
Once upon a time, all you had to do was publish ads, flyers, brochures, and make…
9th Day Of Xmas: The Contents Count
Oh, what a pretty site. What does it do? I don’t know how many times I’ve…
8th Day Of Xmas: Keeping Ahead In Social Media
‘Tis the 8th day of Christmas, and all through the digital marketing house – people are…
7th Day Of Xmas: Keeping Your Links Without Kinks
There’s an immense amount of links out there – and many of them lead to nowhere…
6th Day of Xmas: Keeping That Impish Penguin Off Your Back
If you’ve got a high ranking and performing website, then you’re probably feeling pretty smug right…
5th Day Of Xmas: Focussing & Growing Your Presence Online
A lot of websites have certain areas that are the main area of focus. For example,…
4th Day of Xmas: Measure Success
Welcome to the 4th day of Christmas and our run down of the most important digital…
3rd Day Of Xmas: A Call To Action
So you’ve got your website up and running, well done by the way, and nothing seems…
11th Day Of Christmas: A Smooth Landing
When people are flying through the web, they inevitably land at certain points. When a user…
2nd Day of Xmas: Getting On Top Of The Google Tree
There’s probably a lot of webmasters out there who are wondering why Google hasn’t placed them…
1st Day of Xmas: Hot Keywords
This is the first in a series of Christmas themed illustrations, which will hopefully illustrate the…
Oxfam America: PinnacleCart pledges to donate a goat or a load of poop for every lead or sale placed.
So why goats? Goats can feed hungry children and families with healthy milk, cheese, and yogurt….
Start Your SEO Campaigns In Style
In this blog post I will explain the importance of a successful start to an SEO…
Google EMD Update – Don’t Get Hit
There’s been a flurry of activity around the internet as panicked websites scramble to get their…
Tracking Conversions and the Importance of Saying Thank You
Whether you run an e-commerce site or a lead generation website, being able to accurately track where your…
Interview w/ Alex McArthur @ Tech Media Network: How to Market Your SMB Like a Pro in 2012
a) Provide clear call(s) to action. Far too many SMB websites ramble about whatever the owner…
Get A Natural Backlink Profile For Your Website
Google keeps pushing out updates to try and get the best search results for its users,…
Zippycart Names Pinnacle Cart the #1 eCommerce Software Solution for 2012
I just wanted to address the PinnacleCart user base, blog readers, and Facebook fans to announce…
Anything Tweets Thanks To Twitter (Even Plants!)
You have probably guessed that I’m pretty crazy about social media so over the next few…
Using Purchased Data More Effectively for Marketing Purposes
Using purchased data can help businesses gain insight into tracking and understanding customer purchases. In turn,…
Google Tag Manager, Yay or Nay?
How many campaigns have been held up due to lack of IT resource and tracking implementation…
eCommerce Software in 2020: What Does the Future Hold?
Some of the biggest problems eCommerce currently face are the laws of time and space. True,…
Display Advertising: How To Humanise Automation
I recently read an article in ‘Marketing Week’ written by Spyro Korsanos, CEO of Mediasyndicator that…
The Importance of Website Hierarchy for SEO
Hierarchy is defined as a system where things of greater importance are ranked more highly than…
Why Krispy Kreme and Sausage Bacon Breakfast Burgers Matter More Than $2,500.00
Something interesting happened lately on my Facebook feed that opened my eyes regarding the most basic…
Pinnacle Highlight Time: Mandy’s Moon Store – Personalized Gifts & More
I think one of my proudest moments is realizing that our little company is able to…
5 Biggest Mistakes When Choosing An eCommerce Solution
Anybody selling an eCommerce platform will emphasize the speed and efficiency. But that’s their job; they…