In 2013, Abel Samet and Samuel Bail, two friends and former colleagues living in London, decided to design the perfect overnight bag. Unbeknownst to them, it would be the beginning of a 10-year journey that would result in running a…
On the heels of Outdoor Retailer in Denver, the BigCommerce team went to CommerceNext in New York City and left a big mark in the Big Apple. In the heart of a metropolis of fashion-forward thinkers and emerging trend makers,…
Attracting new customers is one task, but getting them to stick around is another thing entirely. The biggest faux pas you can make is cutting all communication as soon as you think you’ve landed a new customer. In fact, shoppers…
This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs.…
The brands that stand out today are the ones that produce captivating content. Digital content creation tools help you bring those videos, podcasts, social media posts, or blog articles to life. Ahead, explore the free and paid versions of the…
Shopping for clothing, jewelry, and beauty products online is a harrowing experience at the best of times. The fashion industry can’t agree on standard sizing. Colors are altered by screen settings. And, the feel of a product is difficult to…
First it was baby formula. Then sriracha. Now it’s tampons. Shortages and supply chain issues have been a constant headache for consumers throughout the pandemic, and essential hygiene products have not been immune. Headlines about a tampon shortage started appearing…
Has this ever happened to you? You find an affiliate product or service, or you create one of your own, that you are certain your list will be excited about. Off you go to create a world-class marketing email to…
Matteo Franceschetti, the co-founder and CEO of Eight Sleep, believes there are three pillars of health: nutrition, fitness, and most importantly, sleep. “If you sleep only two hours for the next seven days, you will not be able to train…
As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important. Consumers are now demanding that brands answer the call. One study found that searches for eco-friendly products were up 71%…
For direct-to-consumer ecommerce stores, great photos are the only way for prospective customers to fall in love with your products. But if you sell glass vases, sunglasses, sparkly jewelry, or other reflective products, the photos you take require a little more…
Although open-source solutions, like Magento, offer greater control and flexibility over site customizations, they often involve a high total cost of ownership (TCO) in terms of software, hosting, implementation and support fees. And as your business outgrows your open-source technology,…
Whether we like it or not, converting traffic to sales has a lot to do with the photos. First, the catalog photo must make someone click. Then the detail shots on each product page must convince them to add to…
When it comes to gold jewelry, dainty, subtle, and barely there has been the look du jour for the past few years. But now things are taking a bolder turn and in-your-face chunky gold jewelry is in demand. Look at…
This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and…