5 Quick Fixes for Your Bounce Rate
Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to…
Insight is POWER
Data is great. You can get lost in Google Analytics for hours pulling all sorts of…
How to Narrow Business Ideas to a Niche Market
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the…
Meet PinnacleCart – a 2015 Best Shopping Cart Software!
Whether you’re a current online store owner or just looking to get out of your current…
Better Understanding Your Audience With Google’s Consumer Barometer
Although the concept of digital marketing has some people thinking of mysteriously technical algorithms and software,…
Social Media Profile Optimisation: Character Limits
With the online audience of today predominantly browsing the web and various apps on mobiles and…
How To Adhere To Google’s Quality Guidelines And Avoid Panda Penalties
Last month a number of sites reported a sudden drop in their traffic which would tend…
ThoughtShift Named as Finalist in Four Drum Search Award Categories
ThoughtShift has been shortlisted across four categories in The Drum Search Awards 2015. The four nominations…
What are the SEO Implications of Google and Twitter’s latest partnership?
Search Engine Optimisation is fundamentally about making websites show up in the top of search engines….
Through the Keyhole – Google Shuts the Gate on Doorway Pages
Amidst the furore surrounding Google’s Mobile-Friendly Update, dubbed Mobilegeddon by those keen to turn an algorithm…
eCommerce Furniture Industry Trends: is Furniture Behind the Rest of Retail?
Recent research has shown that an improving housing market and a more design orientated customer has…
ThoughtShift and Roomservice by CORT Win CIM Marketing Excellence Award 2015
ThoughtShift has won the Marketing Performance Measurement category of the CIM Marketing Excellence Awards for a…
The Google Mobile Friendliness Update Impact
It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was…
What Impact Did Black Friday Have On eCommerce Sales?
Retail and eCommerce as we know it is ever changing, it’s probably why we like it…
The CTR impact of seller ratings
I think we’d all agree that positive reviews of a product or company increases the likelihood…
Twitter’s Quote Tweet Update: What’s New?
Spring, it seems, is definitely the time to freshen things up when it comes to digital…
3 Reasons Not to Panic About Google’s Mobile Update
If you like many other businesses have received emails from Google Webmaster Tools urging you to…
Why Less Is Now More For Your Onsite Content Strategy
Think of your website as the Argos catalogue and think of Google as you looking at…
How to Recover from Google Panda and Penguin Updates
The Problem: In November 2013 leading upholstery fabric & designer wallpaper supplier Fabrics & Papers came…
3 Revealing Stats for 2015 eCommerce SEO Trends
Here’s my pick of 3 prominent trends for eCommerce SEO in 2015. Stat: More than 50%…
Local Ranking Factors in 2014 & Our 2015 Predictions for Local Search
There are a variety of ranking factors to take into consideration in the world of search…
The Rise of Google Shopping – the Impact for Advertisers
RKG released a report recently, which brought to light a very interesting trend; in Q4 2014,…
Google, I Thought We Were Friends? Well, So Did Google
Google states that its primary purpose is to make sure that users get the best search…
Do Nice Guys Have to Finish Last in the World of eCommerce SEO?
In the incredibly competitive world of eCommerce it can be daunting trying to keep your head…
Top 5 Ways Great Customer Service Creates Brand Loyalty
Creating brand loyalty is a difficult thing to do for a small business owner. Not only…
Q1 Industry Insights for Online Furniture Retailers
Google recently published a post on the Google Analytics blog entitled “Retailers: Three Insights to Drive…
ThoughtShift Named Finalists in the CIM Marketing Excellence Awards 2015
Digital marketing agency ThoughtShift have been shortlisted for work with furniture rental company Roomservice by CORT…
Bing Launch Enhanced Sitelinks in the UK
Enhanced Sitelinks from Bing have now reached the shores of the UK after launching in September…
5 Ways to Improve Your Paid Search Ad CTR
When you are managing a paid search account in a competitive and fast moving industry the…
Making Sense of December Analytics Data
At this time of year we can separate clients into two distinct categories: those who cleaned…