January Orange Report
January 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best…
Video Marketing: An Effective Sales Tool For eCommerce Businesses
Louie has been writing compelling, informative, and timely content for clients. His years of writing experience…
Call-To-Action: Making It Fit Makes All The Difference
It was going so well — so what happened? Many copywriters get off to a wonderful…
UPDATED: 5 Reasons eCommerce Reviews Maximize Revenue Opportunity
Visibility leads to Trust, Trust leads to Engagement, Engagement leads to Sales. Customer Reviews are playing…
The Complete Guide to Ecommerce Personalization at Scale
Data analytics on customers is about understanding their behavior and using it to improve their experience….
Amazon Product Reviews Policy
Amazon’s product reviews policy has a long and shaky history. A few years ago the ecomm…
4 Things That Make or Break Sales Page Success [Copywriting Examples]
When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost…
How to Leverage Ecommerce Marketing Automation to Increase Sales & Conversion Rate
The ecommerce world is changing every day. Marketers and business owners have to track the latest…
7 YouTube SEO Factors to Increase the Reach of Your Videos
Gaining a following on YouTube helps you reach new leads and may even bring in a…
How We Used Facebook Ads to Help Vitrazza Reach $1 Million/Month in Sales
When we talk to eCommerce brand owners about Facebook Ads and Instagram Ads, we hear the…
Top Digital Marketing Podcasts to Follow in 2021
Different people including digital marketers search for podcasts that would give them good ideas on how…
‘GLUE’ (Giving Little Unexpected Extras), Could Be Your Stores’ Key to Success
How many times have you received a package in the mail that had a special surprise…
How to Ensure your Web Store is ADA Compliant
How accessible is my website? That’s a question everyone should be asking, but unfortunately not everyone…
Proven Practices to Reduce Online Cart Abandonment (Infographic)
If you’re an online merchant, one of the most important metrics for your business is Cart…
Getting Inside the Mind of Your Target Audience Can Lead to More Sales
The minute you began to create your very first piece of copy, you most likely discovered…
Developing the Right Content Strategy for eCommerce Websites
*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or…
How To Create Amazon Gift Bundles That Sell All Year
One of the most creative and profitable ways to sell on Amazon is by creating bundles….
Our Christmas Gift Of Giving
For the past 4 years ThoughtShift has run a Reverse Advent Calendar throughout December. This encouraged…
Improve Ad Performance with Google Shopping Data Feed Optimization
*This post was updated for accuracy in December 2020. When most people think about optimizing their…
Amazon Products: Find What to Sell on Amazon Using This Cool Keyword Approach
[embedded content] You have to feed the beast constantly. Amazon sellers know that finding Amazon products…
December Orange Report
December 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best…
How We Used Micro Conversion Data to Increase Conversion Rates by 37%
When it comes to evaluating the macro-level success of a paid search campaign, sometimes you have…
Headline Examples for 5 Persuasive Types of Headlines (And How to Write Them)
Writing headlines is a risky business. Whether for blogging, selling digital or physical products, podcast episodes,…
A Quick and Effective Guide You Need to Manage Remote Marketing Teams
As the COVID-19 pandemic continues to rage on around the world, it’s more important than ever…
Magento’s Most Recent Platform Update
Recently, Adobe announced their last Mid-Quarter Release (MQR) for 2020 that include enhancements you need to…
3 Social Media Marketing Strategies That Increase Engagement
When I think of social media, my friend Sue Painter always comes to mind. That’s because…
Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf
Editor’s Note: This post was originally published on May 15, 2013, and has been updated for…
Shopify Case Study: How We Built a 7 Figure Niche Ecommerce Store
Shopify has become a major buzzword, and hundreds of thousands of ecommerce stores are switching to…
Visualising Your Sales Funnel for Digital Marketing Success
Digital marketing is a buzzword that gets thrown around a lot. But allow us to ask…