Contributor

Contributor

How to Level Up Your Marketing Tech Stack

How to Level Up Your Marketing Tech Stack

Just like 2020, 2021 was a year of change for shoppers — in the way they communicate, browse and their general outlook on the world around them. And successful merchants have grown and adapted — better understanding what new tools…

How TikTok Became a Shopping Platform

How TikTok Became a Shopping Platform

There are over 16 billion views across videos on TikTok tagged #TikTokMadeMeBuyIt. If you scroll through this hashtag—through package unboxings, shopping hauls, and product reviews—you’ll discover creators sharing items they purchased after seeing them on the world’s most downloaded app. …