Month: August 2022
What is Business-to-Consumer (B2C)? Definition and Guide
There are many ways to start and grow a business. Some businesses, focus on selling products and services to other businesses (B2B), while others focus on selling direct to consumer (B2C). Some businesses do both. In this short guide, we’ll...
What Is Competitive Intelligence? Definition and Guide
As the competitive landscape of virtually every industry continues to increase, companies are investing heavily in market intelligence research to help give them an an edge. This ongoing process is often referred to as competitive intelligence. In this guide, we’ll...
How to Hire An Ecommerce Expert for Your Business
Being your ecommerce business’s most versatile employee can be empowering, but it also can overwhelm you. That’s why delegating work within your small business to an ecommerce expert can let you focus on your strengths. But if you’ve never hired...
Steal Ideas From These 26 Beautiful Websites to Inspire Your Own
It takes less than a second for people to form an opinion about your website. Given you never get a second chance to make that first impression, new visitors need to be impressed almost instantly. Strong branding is a key...
How Shopify’s Starter Plan Helps Steve the Bartender With His Book Launch
Ever since his first job waiting tables at his father’s restaurant, Steve Roeenfeldt has had a knack for crafting quality cocktails. After opening a cocktail kit business, Steve was inspired to begin making step-by-step cocktail videos onto a Youtube channel....
What is a Distribution Channel? Definition and Guide
With any business, especially one with an ecommerce focus, there are many faucets to being succesful. Understanding the basics of everything from marketing, to finance, to logistics will help you stand apart from the crowd. One important concept to understand...
Limited Liability Company (LLC) Meaning and Definition
When it comes to starting your business, there are many legal structures to consider. One of the most popular business structures, is known as a Limited Liability Company or LLC. An LLC is a legal entity that gives business owners...
What Is Resource Management? Definition and Guide
While generating sales and turning a profit are primary goals of just about any company, it’s important to remember that sales and profits are the result of a long line of decisions. Before they’re in your customers’ hands, your products...
You Might Be Worth More Than Your Books Indicate: Why You Need to Consider Goodwill in Accounting
You may have read reports of mergers or corporate sales where a company sells for more money than its net identifiable assets. The net identifiable assets is the sum total of a company’s assets minus its liabilities on its balance...
What Does Small Business Insurance Cost?
Starting your own business can be thrilling and fulfilling, but it can also expose you to numerous risks. This is where business insurance comes in. While there’s no coverage that renders entrepreneurship entirely risk-free, business insurance can help prepare you...