Robert Felder never interviewed for a single job in college. What was the point? He was already running a company selling shorts and after just one year in, he had decided that Bearbottom Clothing would be his career. One of…
The owner of the local Indian restaurant knows my name. And my order. He throws in a couple of samosas “just this once” (this is the third time). What makes me a loyal customer—besides the amazing food—is this personalized experience.…
As the only marketer on the BigCommerce engineering team, Grace Estle considers herself a unicorn. In her current role as a Senior Brand Manager, she’s creating an employer brand for our engineering team in an effort to attract and retain…
“Knowing your numbers” has never been more important for merchants. With rising cost of goods, supply chain challenges and lower yield advertising, understanding the true financial performance of a business has transformed from a nice to have to a need…
A side business is something you do to earn extra money on the side of a day job. According to Zapier, 40% of Americans have one, and another 36% plan to start one in 2022. Those with a side hustle spend 13.4…
Using Amazon Pay to Create a Customer-Centric Checkout Experience Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent to your…
So you want to sell t-shirts. Great. But how do you stand apart from the countless options that are out there online or on clothing racks? Don’t miss an episode! Subscribe to Shopify Masters. If you ask Ben Sehl from…
BigCommerce Positioned as a “Challenger” in Gartner ® Magic Quadrant™ Report for Third Consecutive Year Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to…
As a business owner, you’re doing all administrative tasks: filling orders, responding to customers, marketing your business, and running day-to-day operations. While there are many reasons to pursue entrepreneurship, having less time isn’t one. That’s why a virtual assistant should…
Influencers are a powerful force in the marketing world. Not only do they increase brand awareness, but they develop evergreen sales opportunities that can reach millions of online users. Statistics further highlight the power of influencer marketing. Almost half of…
Influencer gifting is an excellent way to grow your business and build community. Let’s review the how, what, and tools to help you win at gift-giving. Everything you need to know about sending gifts to influencers Influencer gifting—also known as…
These days, generating content is made easy with the accessibility of information and new technologies that provide people with the tools to effortlessly get their ideas out into the world. The amount of content available online is extraordinary, which means…
The word on the street is that eTail East was back in Boston on August 8–11 with their first in-person conference since 2019, and BigCommerce was thrilled to get in on the action. Since 1999, eTail events remain retail’s most…
Shoppers are looking for what you’re selling at this very moment. According to Statista, ecommerce websites receive an average of 2 billion visits every month. Most visitors either use your store’s search to look for what they need, or find what…
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: in 2021, ecommerce sales are expected to make up nearly 20%…