Month: August 2022
How Two Friends Left Their Careers To Start A Home Goods Empire
Martha Grace McKimm had a fruitful career in public relations, running agencies. Her friend Andrea Hopson was equally successful, working for the luxury retailer, Tiffany & Co. And so their friends and family members were aghast when they told them...
How to Increase Ecommerce Traffic for Your Online Store
By the end of 2021, there were an estimated 2.1 billion digital buyers worldwide. This represents a significant opportunity for those working in the online sphere — as long as you can get them to your site. For ecommerce organizations,...
Storytelling Statistics: Why Marketing Storytelling Works So Well
What’s a proven, powerful way to entice, engage, and convert your prospective customers? Tell them a story. Storytelling can increase conversions by a whopping 30%, according to Search Engine Watch. And ample evidence bears this out. So, if you’re looking...
How To Make and Sell Lip Balm Online: Guide and Examples From the Top Lip Care Brands
Chapped lips are a universal problem—many of us use a balm or stick daily to keep our lips soft and smooth. While lip balm may not be something you’d immediately consider when looking for a business opportunity, the growing interest...
Holiday SEO Tips to Increase Traffic During the Busy Shopping Season
A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday shopping season, millions of customers rush to get their hands on gifts for friends and loved ones. That means retailers...
How To Find Production Partners That Are Like Family
Robert Felder never interviewed for a single job in college. What was the point? He was already running a company selling shorts and after just one year in, he had decided that Bearbottom Clothing would be his career. One of...
7 Ways Brands Can Use Personalization to Create Unique Online Shopping Experiences
The owner of the local Indian restaurant knows my name. And my order. He throws in a couple of samosas “just this once” (this is the third time). What makes me a loyal customer—besides the amazing food—is this personalized experience....
BIGTeam Spotlight: How Grace Estle is Elevating the BigCommerce Brand and Herself
As the only marketer on the BigCommerce engineering team, Grace Estle considers herself a unicorn. In her current role as a Senior Brand Manager, she’s creating an employer brand for our engineering team in an effort to attract and retain...
Announcing BigCommerce + A2X for Automated Ecommerce Accounting
“Knowing your numbers” has never been more important for merchants. With rising cost of goods, supply chain challenges and lower yield advertising, understanding the true financial performance of a business has transformed from a nice to have to a need...
Don’t Quit Your Day Job: 22 Side Business Ideas to Make Money
A side business is something you do to earn extra money on the side of a day job. According to Zapier, 40% of Americans have one, and another 36% plan to start one in 2022. Those with a side hustle spend 13.4...