This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters podcast each week, focused on specific tips and trends for entrepreneurs.…
For pretty much any brand, having a big-name celebrity endorse its product is a dream come true. And if they’re very lucky, it’ll happen more than once. That’s the case for Licia Young, who has been running her own jewelry…
Just like 2020, 2021 was a year of change for shoppers — in the way they communicate, browse and their general outlook on the world around them. And successful merchants have grown and adapted — better understanding what new tools…
There are over 16 billion views across videos on TikTok tagged #TikTokMadeMeBuyIt. If you scroll through this hashtag—through package unboxings, shopping hauls, and product reviews—you’ll discover creators sharing items they purchased after seeing them on the world’s most downloaded app. …
East Austin Succulents Blossoms with BigCommerce Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent to your inbox. A link…
In 2013, Abel Samet and Samuel Bail, two friends and former colleagues living in London, decided to design the perfect overnight bag. Unbeknownst to them, it would be the beginning of a 10-year journey that would result in running a…
On the heels of Outdoor Retailer in Denver, the BigCommerce team went to CommerceNext in New York City and left a big mark in the Big Apple. In the heart of a metropolis of fashion-forward thinkers and emerging trend makers,…
Attracting new customers is one task, but getting them to stick around is another thing entirely. The biggest faux pas you can make is cutting all communication as soon as you think you’ve landed a new customer. In fact, shoppers…
This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs.…
The brands that stand out today are the ones that produce captivating content. Digital content creation tools help you bring those videos, podcasts, social media posts, or blog articles to life. Ahead, explore the free and paid versions of the…
Shopping for clothing, jewelry, and beauty products online is a harrowing experience at the best of times. The fashion industry can’t agree on standard sizing. Colors are altered by screen settings. And, the feel of a product is difficult to…
First it was baby formula. Then sriracha. Now it’s tampons. Shortages and supply chain issues have been a constant headache for consumers throughout the pandemic, and essential hygiene products have not been immune. Headlines about a tampon shortage started appearing…
Has this ever happened to you? You find an affiliate product or service, or you create one of your own, that you are certain your list will be excited about. Off you go to create a world-class marketing email to…
Matteo Franceschetti, the co-founder and CEO of Eight Sleep, believes there are three pillars of health: nutrition, fitness, and most importantly, sleep. “If you sleep only two hours for the next seven days, you will not be able to train…
As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important. Consumers are now demanding that brands answer the call. One study found that searches for eco-friendly products were up 71%…