For direct-to-consumer ecommerce stores, great photos are the only way for prospective customers to fall in love with your products. But if you sell glass vases, sunglasses, sparkly jewelry, or other reflective products, the photos you take require a little more…
Although open-source solutions, like Magento, offer greater control and flexibility over site customizations, they often involve a high total cost of ownership (TCO) in terms of software, hosting, implementation and support fees. And as your business outgrows your open-source technology,…
Whether we like it or not, converting traffic to sales has a lot to do with the photos. First, the catalog photo must make someone click. Then the detail shots on each product page must convince them to add to…
When it comes to gold jewelry, dainty, subtle, and barely there has been the look du jour for the past few years. But now things are taking a bolder turn and in-your-face chunky gold jewelry is in demand. Look at…
This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and…
As I was reading an email this morning, something caught my eye that I immediately identified with. The quote from a content marketing survey was, “Not making a killing, but making a living.” As the survey went on to reveal…
This time last year, what the holidays would look like was anyone’s guess. Although 2020 was a massive year for growth (analysts saw nearly two years worth of growth in a single year), we were spending the holidays apart from…
A working knowledge of search engine optimization (SEO) is useful for more than just search advertising and getting your site found for relevant keywords. Search engines offer a window into our collective wants, questions, concerns, and curiosities. Knowing the basics…
With more than a decade in business, BB Wheels is a small, family-owned business located in Albany, Minnesota. With a mission “to become your preferred online shopping destination for wheels, tires, and vehicle accessories,” BB Wheels takes pride in offering…
The entrepreneur behind Pretty Portal, Klaus Rosskothen, is a lifelong lover of urban contemporary art. In his life, he’s been a graffiti artist, a photographer and designer, and later, started his own marketing agency crafting campaigns for global brands. When…