Month: July 2022
10 Lessons Learned From Troubadour’s 10 Years in Business
In 2013, Abel Samet and Samuel Bail, two friends and former colleagues living in London, decided to design the perfect overnight bag. Unbeknownst to them, it would be the beginning of a 10-year journey that would result in running a...
BigCommerce in the Big City: Getting Social at CommerceNext in NYC
On the heels of Outdoor Retailer in Denver, the BigCommerce team went to CommerceNext in New York City and left a big mark in the Big Apple. In the heart of a metropolis of fashion-forward thinkers and emerging trend makers,...
Optimize These 4 Transactional Emails to Drive Sales and Improve the Purchase Experience
Attracting new customers is one task, but getting them to stick around is another thing entirely. The biggest faux pas you can make is cutting all communication as soon as you think you’ve landed a new customer. In fact, shoppers...
Does Canada Have an Innovation Problem?
This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs....
The 20+ Best Paid and Free Content Creation Tools for Online Businesses
The brands that stand out today are the ones that produce captivating content. Digital content creation tools help you bring those videos, podcasts, social media posts, or blog articles to life. Ahead, explore the free and paid versions of the...
The 17 Best Shopify Apps for Clothing Stores in 2022
Shopping for clothing, jewelry, and beauty products online is a harrowing experience at the best of times. The fashion industry can’t agree on standard sizing. Colors are altered by screen settings. And, the feel of a product is difficult to...
The Tampon Shortage of 2022 and What Consumers Are Doing About It
First it was baby formula. Then sriracha. Now it’s tampons. Shortages and supply chain issues have been a constant headache for consumers throughout the pandemic, and essential hygiene products have not been immune. Headlines about a tampon shortage started appearing...
6 Marketing Email Fails That Kill Conversion Rates
Has this ever happened to you? You find an affiliate product or service, or you create one of your own, that you are certain your list will be excited about. Off you go to create a world-class marketing email to...
How Eight Sleep Grew to a $500M Valuation By Building Relationships
Matteo Franceschetti, the co-founder and CEO of Eight Sleep, believes there are three pillars of health: nutrition, fitness, and most importantly, sleep. “If you sleep only two hours for the next seven days, you will not be able to train...
11 Eco-Friendly Product Ideas to Sell Online in 2022
As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important. Consumers are now demanding that brands answer the call. One study found that searches for eco-friendly products were up 71%...