Month: November 2021
How This Gender-Defying Clothing Company is Tailoring its Operations
When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience...
Psychological Pricing: What Your Prices Really Say to Customers
As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that the regular shelf price of the jar is $5.99 elsewhere. ...
8 Tips to Make the Most of Cyber Monday 2021
As our shopping habits have moved online, so have our shopping traditions. While Black Friday is usually the biggest shopping day for brick and mortar institutions, Cyber Monday has quickly become one of the busiest shopping days of the year...
Find Your Top-Performing Products & Categories with our Free eCommerce Reporting Template
When your eCommerce business sells a wide variety of products, tracking and comparing their performance each month can be a major headache. Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a...
How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business
Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Bushbalm and Shopify’s Entrepreneur In Residence, shares...
Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior
By the second quarter of 2020, our lives as we knew them had changed significantly. But how have things changed 18+ months on? The lockdowns that were so rampant last year have lifted, and restaurants, movie theaters and gyms have...
Creators in Control: How YouTubers Can Make Money With Merch
There’s a reason why every big YouTube creator has gotten into the business of selling merchandise. I’m sure you’ve seen it. Take for example SimplyNailogical’s Halo Taco brand, a line of premium nail polish in gorgeous finishes and colors. Or...
101 Entrepreneur Quotes from the Most Successful Business Owners
Words of encouragement, especially when uttered by the most successful entrepreneurs, have an immense power to put our journey into perspective. They help remind us that every successful entrepreneur faces hurdles, and that it’s their ability to overcome those hurdles...
Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021
Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. At BigCommerce’s 2021 Make it Big Conference, business experts Marcus Murphy and Oli Billson shared innovative ways for ecommerce brands to retain...
Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform
Shaun Elley Shaun Elley graduated from the University of Colorado Boulder in 2012 with a Bachelor of Science degree in business with an emphasis in marketing. After graduating, he worked in-house at a local business as a digital marketing specialist...