Month: November 2021
The How & Why to Performing a Competitor Gap Analysis
Mandy Mangold Mandy jumped into her career in the marketing world in 2011 and has been hooked ever since. She enjoys all aspects of inbound marketing, especially marketing automation, lead nurturing, and content marketing. Most of all, she enjoys helping...
HTS Codes: Everything You Need to Know About International Imports
Importing goods into the United States, and subsequently working with US Customs, comes with extra process and paperwork. US Customs requires businesses to declare the items they’re importing into the country using an important identifier, known as an HTS code. ...
Streamline Your Store’s Sales Tax With Avalara’s Automation Tool
It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws. That’s why we built Avalara AvaTax, a sales tax automation tool that allows you to spend more time growing your business...
The Creator Economy Tech Stack: 160+ Apps, Tools, and Platforms Powering Creator Businesses
The rise of the creator economy promises budding influencers and entrepreneurs-to-be more than the opportunity to create content. Instead, it extends the idea of earning a living or building a business. Many creators have drafted the audience-to-business blueprint, laying out...
How Bushbalm Developed Skincare for Down There and Everywhere
Bushbalm’s 8-figure success and its array of “skincare for everywhere” products have come a long way since its ideation moment. In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand’s first product, with insights...
Vanessa Santos Shares New Ways to Tap into Latin American Markets at Make it Big 2021
Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat. Our very own Rachel Garcia sat down with business coach and fin-tech expert, Vanessa Santos, at BigCommerce’s 2021 Make it Big Conference to...
eCommerce Upselling Strategies: The Complete Guide with Case Study
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition...
Navigating Social Media Advertising in 2021: How to Choose the Right Platform and Ads for Your Brand
Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content noticed. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some...
She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair
When a seven-year-old Yelitsa Jean-Charles opened her present—a Black Barbie doll—on Christmas morning in 2001, she burst into tears. She later recounted this story in a TEDx talk, telling the audience that her reaction surprised her parents. But it shouldn’t...
Make it Big Podcast: Delivering a Seamless Post-Purchase Experience This Holiday Season
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, experts from Route and Yotpo offer their insights on consumer demands for the post-purchase experience this holiday season. From SMS...