Month: July 2021
10 Strategies for High-Performing Holiday PPC Campaigns
Shane Klein Shane spent much of his working life traveling the country as a golf professional. Hanging up his spikes in 2014, he headed to the University of Denver for his Master’s in Marketing. After testing the grounds at a...
From Likes to Dollars: Here’s How to Sell Your Products on Instagram in 2021
With Instagram surpassing one billion monthly active users worldwide and over 500 million people using Instagram Stories on a daily basis, Instagram offers marketers ample opportunities to find new customers. Now, with Instagram Shopping, which links your online store to your Instagram account,...
Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget
Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing...
Digging Through the Data: Shopify Capital’s Effect on Business Growth
There’s no magic formula for business success. And success is different from one business to the next. But we’ve always had a hunch that having access to the right amount of funding is an important part of the equation. Big...
Shopify’s Entrepreneur-in-Residence: ‘No, Influencer Marketing Isn’t Overhyped’
David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm, which sells products to treat ingrown hairs, razor burn, dark spots, and other commonly ignored skin...
Email Marketing Metrics: How to Measure the Health of Your Campaigns
Drafting an email campaign is the first of many steps when thinking about your email marketing strategy. One of the most important steps is how to measure the success of your campaign and how to use this data to improve...
Bigger Is Not Always Better: Why This Indigenous-Led Business Isn’t Interested in World Domination
“Indigenous families are big. Lots of aunties and uncles, and even more cousins. Every time I go back home or speak with my auntie, I learn of more family that I’ve yet to meet,” Destiny Hoostie, Bangin’ Bannock co-founder, tells...
Simple Or Daring: What’s The Best Approach For Web Design In 2021?
When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d find the simplest website builder around, grab the default template, and call the job...
A Scientist’s Approach to Hydration—and Recurring Revenue
Desperate for an effective and tasty solution to college burnout and dehydration spirals, John Sherwin and Jai Jung Kim created Hydrant, a hydration solution delivering the optimal mix of electrolytes mixed with real fruit juice powder. In this episode of...
How to Advertise on Snapchat: A Complete Guide for 2021
Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play. Paid ads on Snapchat are one of...