Month: July 2021

10 Strategies for High-Performing Holiday PPC Campaigns

Shane Klein Shane spent much of his working life traveling the country as a golf professional. Hanging up his spikes in 2014, he headed to the University of Denver for his Master’s in Marketing. After testing the grounds at a...

/ July 29, 2021

From Likes to Dollars: Here’s How to Sell Your Products on Instagram in 2021

With Instagram surpassing one billion monthly active users worldwide and over 500 million people using Instagram Stories on a daily basis, Instagram offers marketers ample opportunities to find new customers.  Now, with Instagram Shopping, which links your online store to your Instagram account,...

/ July 29, 2021

Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget

Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing...

/ July 29, 2021

Digging Through the Data: Shopify Capital’s Effect on Business Growth

There’s no magic formula for business success. And success is different from one business to the next. But we’ve always had a hunch that having access to the right amount of funding is an important part of the equation. Big...

/ July 28, 2021

Shopify’s Entrepreneur-in-Residence: ‘No, Influencer Marketing Isn’t Overhyped’

David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm, which sells products to treat ingrown hairs, razor burn, dark spots, and other commonly ignored skin...

/ July 28, 2021

Email Marketing Metrics: How to Measure the Health of Your Campaigns

Drafting an email campaign is the first of many steps when thinking about your email marketing strategy. One of the most important steps is how to measure the success of your campaign and how to use this data to improve...

/ July 28, 2021

Simple Or Daring: What’s The Best Approach For Web Design In 2021?

When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d find the simplest website builder around, grab the default template, and call the job...

/ July 27, 2021

A Scientist’s Approach to Hydration—and Recurring Revenue

Desperate for an effective and tasty solution to college burnout and dehydration spirals, John Sherwin and Jai Jung Kim created Hydrant, a hydration solution delivering the optimal mix of electrolytes mixed with real fruit juice powder. In this episode of...

/ July 27, 2021

How to Advertise on Snapchat: A Complete Guide for 2021

Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play. Paid ads on Snapchat are one of...

/ July 26, 2021

4 Instagram Live Strategies for Businesses to Grow Performance

As a business, you’ll need to reach as many people as possible. But what if we told you that you can reach and convert more people with Instagram Live as part of your digital marketing strategy? Photo credit: Fotios Photos...

/ July 26, 2021