Month: June 2021

How to Write PPC Ad Copy to Improve Your Campaign Performance

There are many guides out there that tell you how to write good pay per click (PPC) ad copy that is effective in getting users to click on the ad and come to your website. They tell you: what copywriting...

/ June 30, 2021

How Much Do Google Ads Cost?

You’ve set up your business and created a website for people to buy, use or sign up to your products or services online. If you’re thinking about whether to run ads on Google, you’re likely to be asking, “how much...

/ June 29, 2021

Email Marketing Best Practices to Improve Campaign Conversion Rates

Emails continue to be one of the most effective ecommerce digital marketing communication channels with an ROI of around 3800%. Email marketing is a widely accepted channel amongst customers too now as they prefer to get information via email rather...

/ June 29, 2021

Stuck with a Supply Shortage? How to Keep Customers Happy During Disruptions

“Disruption” is a painful and ugly word anywhere in business, but particularly if you are in the world of eCommerce. Often, customers turn to eCommerce brands  because of the perceived convenience factor that comes with shopping online. But as an...

/ June 28, 2021

EU 2021 VAT Changes for Ecommerce Businesses

This material does not constitute legal, tax, accounting, or other professional advice and is only for general informational purposes. Readers should consult a qualified professional to obtain advice for their own circumstances and supply chain.   On 1 July 2021, the...

/ June 25, 2021

How to Leverage Technology Solutions for Data-Driven Decision Making

Data, analytics and business intelligence are common topics in the business world. Businesses across sectors, including ecommerce, are investing heavily in new technologies around data collecting and use of data. That’s because data-driven decision making is more important than ever...

/ June 23, 2021

How to Recover Baskets of Money from Shopping Cart Abandonment

No matter how smart and hard retailers work to bring customers to their website and lead them throughout the shopping process, only three out of ten shopping carts will generate an order. That is a significant amount of lost revenue....

/ June 22, 2021

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case.  Even the most basic campaign adjustments can generate massive improvements in a short time period —...

/ June 21, 2021

Step-by-Step Guide: Find Out If Your Site Was Affected by Google Core Updates

In case SEOs aren’t busy enough, Google is throwing a triple whammy our way for summer 2021: the long-awaited Core Web Vitals update, plus two core algorithm updates in June and July. In fact, by the time this blog is...

/ June 16, 2021

Santa Monica Seafood Explores a Sea of Opportunities by Expanding to Direct-to-Consumer

Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier. One or two things have changed over the years. They still offer the highest quality and selection of seafood to restaurants and customers at their two...

/ June 15, 2021