First, they suggest buying matching underwear for a customer’s partner, which is an emotional tactic and, can increase repeat purchases by 80%. Then, they perform an upsell by offering a subscription service.
Down selling is another thing you can try to grow your order value. Just offer discounted add-ons on the Thank You page where the customer is redirected after the purchase. For example, if they’ve bought a couch, you can offer a care kit for it with a 10% discount.
Now, when you place your upselling, cross- or down selling recommendations on the Thank You page, you might come across as too pushy. To make things look more subtle, send those recommendations in your order confirmation emails. This will create a mental distance between the initial purchase and new offers.