1) Build Up Your Customer Interactions Through Social Media
To find your customers where they are hanging out, you have to use social media platforms. This means you have to create a Facebook page, a Twitter following, and an Instagram account.
Each social media platform requires a bit of a different strategy to get followers, but the general idea is to share ideas, content and images to your potential customer base in an effort to engage them in conversation. You must share content that is interesting to your customers, and always respond to comments that people make.
Social media is meant to be a two-way process, and you don’t want to just share content and leave. If customers are making comments, it is vital that you respond to these comments in a timely manner.