5. Offer Free Advice
If you owned a brick-and-mortar store, you’d see customers coming in daily, asking for product recommendations, sharing opinions on their favorite items, needing help on technical issues, or looking for the latest and greatest advancements in your industry. With eCommerce, you don’t get that personal connection but you can still deliver free advice, the latest news, and recommendations in the form of an online blog, detailed product descriptions, and customer-based product reviews.
According to Hubspot, 81% of online shoppers doing some form of online research before making a big purchase. If you provide the up-to-date advice, recommendations, and information they’re looking for, you’ll not only pull in traffic but will also give consumers the confidence and information they need to add more items to their cart and purchase your products.