When you’re starting your online business, you know that you’ll need to be able to sell over many devices (mobile, PC, tablets, etc) but you may not be too hip on the idea of a middle man. The unfortunate truth of today’s market, however, is that selling your products over many channels is incredibly important for the success of your online store. While your target audience will always be wow’ed by the aesthetics of your online store, you need to be able to reach a much wider audience than only a single eCommerce storefront will allow. This is the beauty and logic behind selling in marketplaces. When choosing the best eCommerce platform for your business, be sure to broaden your reach and choose one that allows syndication to marketplaces like Amazon, Ebay, Etsy, or anywhere else you feel has a relevant audience for your niche.

Remember when you’ve narrowed your platform choices down to A, B, and C that these five software features are essential. Be sure to look for them when you’re choosing the best eCommerce platform for your online store!

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