Digital marketing agency ThoughtShift has been shortlisted for work with photography brand Calumet Photographic in the Best PPC Campaign category of the UK Search Awards 2016.
Calumet is a leading photographic equipment and accessories retailer established in 1939. With physical stores as well as an eCommerce site, Calumet provides the keen amateur to the professional photographer with everything they need to get the perfect shot.
The nominated paid media campaign took place between 2015 and 2016 utilising a variety of paid media tactics including AdWords Search & Product Listing Ads, Bing Ads and Facebook Advertising. The campaign was designed to reach target audiences of professional, semi-professional and student photographers to drive up sales and reduce ROI.
Sian Gray, Marketing Manager at Calumet commented, “We are very pleased with the results of our PPC campaign which has resulted in a 183% increase in year on year revenue from paid search”.
Managing Director and Co-Founder of ThoughtShift, AJ Coutts, remarked:
“We’re thrilled to gain a nomination in the UK Search Awards 2016 in the Best PPC Campaign category for our work with Calumet. Using our unique ThoughtShift Buying Intent MethodologyTM Calumet’s eCommerce PPC campaign has generated impressive results with paid media ROI for the campaign period averaging 13:1.”
The UK Search Awards have been celebrating excellence in SEO, PPC and content marketing for the past six years. The awards attract hundreds of entries from the leading search and digital agencies from across Britain and are also open to those based elsewhere around the globe who are delivering work for the UK market. The award winners will be announced on November 30th at The Bloomsbury Big Top in London and hosted by Jason Manford.