Month: December 2020

Our Christmas Gift Of Giving

For the past 4 years ThoughtShift has run a Reverse Advent Calendar throughout December. This encouraged team members and our extended network to donate non-perishable food and essential household items, which we have collected on behalf of Whitehawk Foodbank. We...

/ December 22, 2020

Improve Ad Performance with Google Shopping Data Feed Optimization

*This post was updated for accuracy in December 2020. When most people think about optimizing their Google Shopping ads, they focus on their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins actually...

/ December 21, 2020

Amazon Products: Find What to Sell on Amazon Using This Cool Keyword Approach

[embedded content] You have to feed the beast constantly. Amazon sellers know that finding Amazon products and deciding exactly what to sell on Amazon is a never-ending chore. BUT, this cool trick using Helium 10’s Black Box gives you a...

/ December 19, 2020

December Orange Report

December 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the...

/ December 17, 2020

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

When it comes to evaluating the macro-level success of a paid search campaign, sometimes you have to go small — micro, to be specific.  In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s...

/ December 17, 2020

Headline Examples for 5 Persuasive Types of Headlines (And How to Write Them)

Writing headlines is a risky business. Whether for blogging, selling digital or physical products, podcast episodes, or practically any other online application, when you write headlines there is a lot at stake. Depending on which stats you believe, the headline...

/ December 15, 2020

A Quick and Effective Guide You Need to Manage Remote Marketing Teams

As the COVID-19 pandemic continues to rage on around the world, it’s more important than ever before to invest in digital marketing. After all, the last thing you want is for your customers and online audience to forget about you...

/ December 15, 2020

Magento’s Most Recent Platform Update

Recently, Adobe announced their last Mid-Quarter Release (MQR) for 2020 that include enhancements you need to know. Keep scrolling to check out important Magento Commerce updates and features. NEW MAGENTO COMMERCE FEATURES AND UPDATES INCLUDED IN THIS MQR: Product Recommendations...

/ December 10, 2020

3 Social Media Marketing Strategies That Increase Engagement

When I think of social media, my friend Sue Painter always comes to mind. That’s because she is everywhere! Or at least it seems like it. What’s more, she has an audience who interacts with her regularly. Want that kind...

/ December 9, 2020

Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Editor’s Note: This post was originally published on May 15, 2013, and has been updated for completeness and accuracy. It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your...

/ December 9, 2020