Joel Oquendo Joel Oquendo is a Jersey native, although he’s called Florida home for the past five years. He’s been blessed to do work that he loves most of his adult life, working in SEO and digital marketing for the…
While it’s not a top-of-mind thought for busy merchants, shipping is one of the biggest considerations for customers shopping online. “How much is shipping?” and “When will my order arrive?” are make-or-break questions that determine whether a buyer completes their…
For so many of us, becoming our own boss is the ultimate dream. We crave the creative control, flexible hours, and freedom that come with being an entrepreneur. But there’s a lot of work involved behind the scenes, and much…
With customers shopping online more than ever before, the 2021 holiday season is shaping up to be a big year for ecommerce. Online sales in the US are predicted to rise 11.3% from 2020 numbers to $207 billion, accounting for…
Lindsay Haskell Lindsay grew up near Philly before heading off to the west coast for college. She studied English at UCLA and then moved to Raleigh, N.C., where she lived for a few years before moving to Denver. Her career…
My dad is a business owner. In 1990, he opened his own auto shop. He took a risk, went through the motions of uncertainty and stress, worked a second job to support his family and his business, grew his customer…
For many ecommerce businesses, the holiday season is the busiest time of year. Whether it’s freshening up your landing pages, creating brand awareness with your holiday marketing campaigns, finding others ways to target new customers and everything in between, the…
Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skincare line, Amalie Beauty—her first foray into entrepreneurship. Over the next few years,…
Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is about to happen. Maybe it’s a first date, maybe it’s an interview for a dream job, maybe it’s Christmas morning…
For decades, tapping into the opportunity of global commerce has typically been reserved for the few; the biggest brands with the biggest budgets who could afford to navigate an ever-changing landscape that gets more complicated each year. Understanding the many…
Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave…
Whether you are new to the world of SEO or an experienced search engine optimiser, in the past few years you probably came across terms such as structured data, JSON-LD or Schema markup. You will find these terms mentioned in…
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: In 2021, ecommerce sales are expected to make up nearly 20%…
Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards.…
We live in the Age of Video. Technology and the internet have given individuals more reach than media companies, through platforms like YouTube. Videos are consumers’ favorite type of content to see from brands on social media, with 73% of…