Email is one of the best ways of reaching out to your list, and a strong email campaign can substantially increase engagement. These are some of the most effective digital strategies for building strong relationships and turning first-time buyers into loyal customers.
#1. Generate New Subscribers
Even the best email marketing campaign can’t succeed without a strong list, so you should do whatever you can to bring in new readers. Try adding a pop-up to your website offering an exclusive discount to users who subscribe to your content, or wait for them to make a purchase.
Research shows that dynamic sign-up content is significantly more effective than a simple subscribe page, so experiment with different approaches and see what works best. Each new addition is a potential sale.
#2. Develop a Welcome Sequence
A welcome email is the perfect starting point for new subscribers, giving them a feel for your brand and establishing a relationship. Many businesses offer welcome discounts to keep each new customer coming back to your web store.
Start with a small exclusive discount for first-time users who are new to your email list. If you can get them to visit your store again, they’re more likely to keep it in mind for future purchases.
#3. Send Abandoned Cart Reminders
Abandoned carts are some of the most lucrative opportunities in email marketing. These campaigns target users who added something to their cart on your web store but didn’t follow through with the purchase.
Reminders for abandoned carts have the highest conversion rate of any automation workflow. If you’re not currently sending these out, you’re missing out on a major source of revenue for your ecommerce store.
Set your first reminder to send a few hours after the user leaves your website. Send another one around a day later to give them a fresh look at what they were interested in. Finally, set up a third email including a small discount and information about similar products.
#4. Segment Your Audience
Audience segmentation is one of the most powerful options for email marketers. It allows you to target your list more specifically than ever using one of many filters designed to divide subscribers based on common behaviours.
You can even add a question to your sign-up form asking users what types of content they’re interested. This ensures that you only send relevant emails that subscribers are likely to engage with. Compare different segments against each other and always test your results in order to identify the most successful strategies.
#5. Focus on Customer Relationships
Some marketing emails are designed for immediate conversion, but many are simply intended to foster a personal connection with each customer. Even if it doesn’t lead to a purchase, high-quality content keeps your readers interested in your brand.
You’ll need to effectively segment your brand in order to consistently provide relevant messaging. Targeting the right customer personae helps you deliver discounts and information that resonate with what your users are looking for.
#6. Add a Clear Call to Action
The call to action is one of the most important elements of any marketing email. Readers have less time than ever to read your message, so it’s crucial to offer a clear value that users will understand quickly.
Each message should contain a single call to action repeated multiple times throughout the email. Make sure to emphasize this unique value in your subject line to ensure that your email stands out from the others in their inbox.
#7. Offer Seasonal Promotions
Subscribers are more likely to make purchases at certain times of the year, including Christmas, Halloween, and Valentine’s Day. Depending on your niche, you may be able to leverage these opportunities and connect your products to the season.
You can also ask your users for additional information in order to provide more personalised offers. Birthday discounts are a great way to remind subscribers of your brand and give them a reason to come back.
Email marketing is an invaluable tool for both sales and audience engagement. These strategies will help you increase your email ROI and build a meaningful relationship with each reader. Remember to continually analyse your results in order to see what’s working and what you need to change.
