Month: October 2022

Shipping Strategies: How to Offer Free, Flat Rate, and More

Shipping Strategies: How to Offer Free, Flat Rate, and More

Ecommerce is booming—more, you could argue, than ever before. As technology continues to advance and the COVID-19 pandemic continues to influence the way people shop, businesses must keep up with best practices for shipping.  According to our survey, more than...

/ October 31, 2022
What are Brand Guidelines and How to Create a Style Guide

What are Brand Guidelines and How to Create a Style Guide

Today’s customers expect businesses to be everywhere they are. Your brand needs to shine and leave a strong impression in every place customers—and would-be customers—come across it. And customers expect you to treat them the same regardless of where and...

/ October 29, 2022
How To Start a Skin Care Line in 11 Steps [Case Study] (2023)

How To Start a Skin Care Line in 11 Steps [Case Study] (2023)

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, Amalie Beauty—her first foray into entrepreneurship. Over the next few...

/ October 28, 2022
5 Types of Social Media Posts That Go Viral

5 Types of Social Media Posts That Go Viral

Coming up with social media content ideas is a never-ending chore. Even the pros struggle at times to create fresh social media posts for all their Facebook, Instagram and LinkedIn accounts. You would think that, because there’s really an unlimited...

/ October 26, 2022
Cassey Ho’s Journey From Blogilates on YouTube to DTC Success with POPFLEX

Cassey Ho’s Journey From Blogilates on YouTube to DTC Success with POPFLEX

Cassey Ho didn’t set out to be a YouTuber.  In 2009, Cassey was moving from California to Massachusetts to pursue a career as a fashion buyer.  She wasn’t just leaving family and friends, she was also leaving the students who...

/ October 25, 2022
Understanding Mobile Commerce: 2022 Stats and Trends

Understanding Mobile Commerce: 2022 Stats and Trends

Mobile commerce volume is expected to hit $620.97 billion by 2024. This means nearly half (42.9%) of all ecommerce purchases will be made via a mobile device. As a result, paying attention to your website’s mobile purchasing process is critical...

/ October 21, 2022
The Founder’s Zodiac: What Type of Entrepreneur Are You? [QUIZ]

The Founder’s Zodiac: What Type of Entrepreneur Are You? [QUIZ]

If you often consult your horoscope or Enneagram type to guide you through life, you’ve come to the right place. Personality typing can be useful for entrepreneurs, setting you on the right path as you start a new business or...

/ October 21, 2022
The Unintuitive Rule of Customization: Keep it Simple

The Unintuitive Rule of Customization: Keep it Simple

Coffee orders are already full of customizations — milk alternatives, sugar or sweetners, an extra shot of espresso. So maybe it’s no surprise that Propeller Coffee Co, a Toronto-based roastery, found success by customizing the online shopping experience in a...

/ October 20, 2022

How to Capture Search Interest for Black Friday with Google Ads

With ‘Black Friday deals’ getting 1.5 million searches on Google in the UK in November 2021 and searches for certain products on ‘sale’ surging in November, there’s a lot of web traffic to be gained by capturing search interest for...

/ October 19, 2022

How to Manage Your Budget for Black Friday

You have an idea of what queries you want to be visible for over Black Friday (if not we can help you with your PPC keyword strategy for Black Friday), and you have a budget already confirmed for November and...

/ October 19, 2022