Month: June 2022
New Google Analytics 4: An Introduction for eCommerce Businesses
Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards....
How These LGBTQ-Owned Businesses Connect With Their Community
While June is now marked around the world as a month of Pride celebrations, for many LGBTQ-owned businesses, Pride is an event—and commitment to the communities they serve—that extends year round. Three LGBTQ business owners spoke with Shopify about how...
How to Create an Effective Facebook Ad: 3 Tips for Success
Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid...
Home Office Design Ideas for Productive and Energizing Layouts
Working from a drafty attic or a dark corner of the living room is often a rite of passage for new entrepreneurs. Of course, it’s a sacrifice you gladly make to do the work you love doing. Now, the makeshift...
Why Prioritizing Mental Health Is Essential to Your Business Strategy
Mental Health Awareness Month happens every May. While this is a reminder to pause and reflect on the importance of self care, mental health is a priority all year long. This series shines a spotlight on the issues that impact...
The Ultimate Guide to Dropshipping on Shopify
When you’re a new entrepreneur, two things in short supply are time and money. Startups don’t usually make a profit right away, and without the funds to pay employees, time is stretched thin for startup entrepreneurs. That’s what makes dropshipping...
DTC Cereal Brands like Magic Spoon are Changing the Breakfast Game
DTC brands have long disrupted commerce in industries like beauty, footwear, and even shaving supplies—and now, they’ve come for your breakfast cereal. Buzzy companies like Magic Spoon and OffLimits are creating healthy cereal options aimed at evoking the flavors and...
4 Ways to Boost Your Average Order Value
4 Ways to Boost Your Average Order Value Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent to your inbox....
2022 Global Ecommerce Report: Fashion and Apparel
Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for ecommerce. Based on growth projections, retail ecommerce sales will surpass $1 trillion for the first time ever in 2022, according...
Highlights from Shopify Editions: Connect to Consumer
Here at Shopify, we’ve always powered direct-to-consumer (D2C) commerce; it’s in our DNA. Today’s consumers are craving deeper connections. And the brands that adapt to meet this need are the ones who will ultimately win. That’s why Shopify is powering...