Month June 2022

How to Optimize eCommerce Category Pages for SEO

How to Optimize eCommerce Category Pages for SEO

Editor’s note: This article was originally published in 2017. It has been updated for accuracy and to reflect modern practices. While category pages aren’t as flashy as their product page counterparts, they’re equally important for your search engine optimization efforts…

How Goldilocks Grew Their D2C Business on a Budget

How Goldilocks Grew Their D2C Business on a Budget

Between the two of them, co-founders Jessica Sheft-Ason and Minsuk Kim have worked at and consulted with the biggest direct-to-consumer brands in this ecommerce era—from Glossier to Warby Parker. The lessons they learned helped them launch Goldilocks, an affordable kitchenware…