Month: June 2022
How to Become a Full-Time YouTuber (Without a Million Subs)
When you think about becoming a successful full-time YouTuber, you might think about big-name channels with over a million subscribers. And if that’s your definition of success, we won’t lie—it’ll be a long road getting there. But if your definition...
This Brand Knows Why Not Every LGBTQ Customer Wants a Rainbow
During Pride Month, you can’t miss them: rainbow visors, rainbow shoelaces, rainbow coffee filters, rainbows slapped on nearly every item you can think of. And while flying the rainbow flag can be a way for individuals and businesses to show...
How to Optimize eCommerce Category Pages for SEO
Editor’s note: This article was originally published in 2017. It has been updated for accuracy and to reflect modern practices. While category pages aren’t as flashy as their product page counterparts, they’re equally important for your search engine optimization efforts...
5 Things You Should Know Before Selecting a Payment Provider
At this point, you’ve probably browsed products on an eCommerce website, maybe even added an item or two to your cart and considered making a purchase. Everything went smoothly until you decided to checkout. This isn’t an uncommon thing, despite...
Marketing Analytics 101: How To Measure Your Campaigns
Marketing your online store is part art and part science—the science is in trying to measure the effects of the art. Understanding what’s working and what isn’t as you run your marketing campaigns can help you apply those lessons to...
Automation in Ecommerce Marketing: 3 Trends You Can’t Ignore
You can say a lot about the world of digital marketing, but you can’t say that it’s boring. There’s always something new to learn; a game-changing technology that’s turning the industry on its head; or new trends and tips to...
Why You Should Sell Party Printables on Etsy
What’s the holy grail of printables? The rare combination of something that people will buy over and over again plus something that isn’t trendy and won’t go out of style quickly. If that doesn’t describe party printables I don’t know...
Shopify Buy Button: How to Add Ecommerce Features to Any Website in 3 Steps
Shopify isn’t just for full-fledged ecommerce businesses. Anyone looking to monetize their projects—be they bloggers, artists, writers, designers, podcasters, or influencers—stands to benefit from selling online. But setting up an online store takes time, and redirecting web traffic adds friction...
How Goldilocks Grew Their D2C Business on a Budget
Between the two of them, co-founders Jessica Sheft-Ason and Minsuk Kim have worked at and consulted with the biggest direct-to-consumer brands in this ecommerce era—from Glossier to Warby Parker. The lessons they learned helped them launch Goldilocks, an affordable kitchenware...
How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips
You open up your store to check on your sales funnel, and you can see you have some work to do. Growing an ecommerce business is hard. Getting your product pages right in particular can be especially challenging. You know your...