Month: December 2021
Entrepreneurship for Everyone: Martha Stewart Shares Her Blueprint for Success
Picture it: a crisp winter evening in New York’s fabled SoHo neighborhood. And on this particular December evening, Shopify’s 8,000-square-foot space on Greene Street was abuzz with more than 200 entrepreneurs who gathered to mingle, make merry, and talk shop....
Business Proposals: How to Write One and Where to Find Templates and Examples
Writing a business proposal is something that few new business owners know how to do. In the early stages, you’re focused on your product, your business plan, and setting everything up. Considering proposing your business for projects might not seem...
How an 8-Figure Business Builds its Teams and Culture
David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first...
Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021
With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make it Big Conference, BigCommerce Director of Channel Marketing, Caroline Lim, sat down with Overdose Strategy Director, Keith Karlick, to discuss...
How To Create A Winning Marketing Strategy For A Subscription Service Business
The modern subscription model has a lot to offer, which is why so many businesses are embracing it. It lessens the burden on the point of investment, most notably: a large upfront cost is swapped out for an ongoing commitment...
How To Understand Marketing Analytics For Your Ecommerce Store
Of all the available tactics to grow a business, marketing analytics is taking the lead. About three out of every four marketing leaders base decisions on data analytics. Yet, most companies still do not have access to quantitative metrics to...
How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later
Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And yet, your ecommerce conversion rate hovers around 2% to 3% — and that’s considered a good conversion rate. Why aren’t...
How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns
Editor’s note: This blog was originally published in 2017. It has been updated for accuracy and modern practices. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. ...
How to Build a Sales Channel Strategy Around Your Online Store Without Losing Customers
Implementing a multichannel sales channel strategy has become a requirement for every business. The strongest brands are the ones that meet customers where they already spend their time. These businesses offer exceptional commerce experiences and establish strong brand identities. They...
Edit Videos Like a Pro: The 13 Best Free Video Editing Software for 2022
Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, TikTok, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs...