Month: December 2021
How to Sell Jewelry Online and Build a Store That Shoppers Love
Jewelry is a timeless and powerful part of the human experience. According to the International Gem Society (IGS), the earliest discovery of jewelry dates back approximately 25,000 years ago. It was a simple fish bowl necklace found in a cave...
How to Use Commercial Intent Keywords for Increased eCommerce Sales
Sean Salamone Sean started his career in SEO at a digital marketing agency and has never looked back. He is a data-driven marketing strategist with more than 8 years of experience who is passionate about SEO. Having worked exclusively in...
Starting a business in California: What you should know
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax or business advice. Requirements are updated frequently and you should make sure to...
Starting a business in Texas: Resources to get started
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax or business advice. Requirements are updated frequently and you should make sure to...
The Foundation for Change: How to Write Your Nonprofit Business Plan
While businesses exist primarily to make a profit, nonprofits instead serve the public good for charitable, religious, educational, or other public service reasons. Starting a nonprofit organization is an excellent way to impact positive change for a cause you care...
Trimming It Down: How to Create a Lean Business Plan
There are two types of entrepreneurs: those who start a business with careful planning and those who jump right into it without a formal plan. Both offer avenues to success, but starting a business with a plan helps you visualize...
How a Microbiome Company Runs a 7-Figure Ambassador Program
BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the...
Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021
Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference Neil Patel shared innovative ways to stand out from the competition and exceed customer expectations in 2021 and beyond. Neil...
The 65 Best Marketing Tools for Online Businesses
Marketing tools are the invisible foundation of a strong marketing strategy. There are hundreds, if not thousands, of marketing tools out there, and some are expensive and difficult to use and implement. If you’re a small business owner, the cost...
How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study
Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. But, if...