Month: December 2021

How to Sell Jewelry Online and Build a Store That Shoppers Love

Jewelry is a timeless and powerful part of the human experience.  According to the International Gem Society (IGS), the earliest discovery of jewelry dates back approximately 25,000 years ago. It was a simple fish bowl necklace found in a cave...

/ December 29, 2021

How to Use Commercial Intent Keywords for Increased eCommerce Sales

Sean Salamone Sean started his career in SEO at a digital marketing agency and has never looked back. He is a data-driven marketing strategist with more than 8 years of experience who is passionate about SEO. Having worked exclusively in...

/ December 27, 2021

Starting a business in California: What you should know

This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax or business advice. Requirements are updated frequently and you should make sure to...

/ December 24, 2021

Starting a business in Texas: Resources to get started

This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax or business advice. Requirements are updated frequently and you should make sure to...

/ December 24, 2021

The Foundation for Change: How to Write Your Nonprofit Business Plan

While businesses exist primarily to make a profit, nonprofits instead serve the public good for charitable, religious, educational, or other public service reasons. Starting a nonprofit organization is an excellent way to impact positive change for a cause you care...

/ December 22, 2021

Trimming It Down: How to Create a Lean Business Plan

There are two types of entrepreneurs: those who start a business with careful planning and those who jump right into it without a formal plan. Both offer avenues to success, but starting a business with a plan helps you visualize...

/ December 21, 2021

How a Microbiome Company Runs a 7-Figure Ambassador Program

BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the...

/ December 21, 2021

Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference Neil Patel shared innovative ways to stand out from the competition and exceed customer expectations in 2021 and beyond. Neil...

/ December 20, 2021

The 65 Best Marketing Tools for Online Businesses

Marketing tools are the invisible foundation of a strong marketing strategy. There are hundreds, if not thousands, of marketing tools out there, and some are expensive and difficult to use and implement. If you’re a small business owner, the cost...

/ December 20, 2021

How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. But, if...

/ December 20, 2021