More than 3.4 billion people use Facebook every month to connect with friends and the brands they love. And as of 2021, Instagram has 1 billion users worldwide. These digital platforms have grown exponentially and have become staple marketing channels…
Social media marketing can help you build engaged audiences where they already spend their time. It can also create multiple sources of traffic that continually bring in customers, and get your business in front of 3.78 billion people online—nearly 48%…
No matter who you are, or where you’re from, the holiday spirit is alive and well. For many holiday shoppers, that means finding that perfect gift for your loved ones. For many retailers, however, that means gearing up for a…
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In 2021, digital marketing is marketing. Co-Founder of DigitalMarketer, Richard Lindner, joins Melissa Dixon, BigCommerce’s Director of Content Marketing, to discuss the current state of…
Record-breaking sales is the dream for any big shopping season—whether it’s the winter holidays or back to school—or a highly anticipated product launch. But the reality is, even after you’ve made those sales, you still need to set up shipping…
Michael Kuehn With more than five years of digital marketing experience, Michael Kuehn combines analytics-based decision-making with a passion for user experience. In addition to CRO, Kuehn is experienced in both project and product management, having previously managed five software…
How to Increase Your eCommerce’s Revenue with Affiliate Marketing Reaching new customers and getting your products into more hands can be tough. If your sales have dropped or you’ve hit a plateau, one way to grow your eCommerce store is…
To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to…
Margaret and Ian Wishingard noticed how cereals they purchased for their son Ellis were packed more with sugar than other nutrients. They went on to create high protein and low sugar alternatives and launched Three Wishes Cereal. In this episode…
Most entrepreneurs understand that driving repeat business is critical to their company’s success. But it can be tempting to chase the short-term revenue spikes brought by new customers instead. The growth opportunity some entrepreneurs miss is they neglect a customer…
Joel Oquendo Joel Oquendo is a Jersey native, although he’s called Florida home for the past five years. He’s been blessed to do work that he loves most of his adult life, working in SEO and digital marketing for the…
While it’s not a top-of-mind thought for busy merchants, shipping is one of the biggest considerations for customers shopping online. “How much is shipping?” and “When will my order arrive?” are make-or-break questions that determine whether a buyer completes their…
For so many of us, becoming our own boss is the ultimate dream. We crave the creative control, flexible hours, and freedom that come with being an entrepreneur. But there’s a lot of work involved behind the scenes, and much…
With customers shopping online more than ever before, the 2021 holiday season is shaping up to be a big year for ecommerce. Online sales in the US are predicted to rise 11.3% from 2020 numbers to $207 billion, accounting for…
Lindsay Haskell Lindsay grew up near Philly before heading off to the west coast for college. She studied English at UCLA and then moved to Raleigh, N.C., where she lived for a few years before moving to Denver. Her career…