Love it or hate it, social media has been one of the most impactful inventions of our generation. Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. But…
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition…
On July 1, 2021, the world of college athletics changed forever. For the first time, all National Collegiate Athletic Association (NCAA) athletes in the United States are able to profit from their own so-called name, image, and likeness (NIL). While…
Nadia Tucker and Stevie Angel are the neighbors turned business partners behind Active Truth. Having welcomed their children around the same time, Nadia and Stevie noticed a gap in the market for functional active wear that catered to women in…
As of 2021, Instagram has 1 billion users worldwide. The platform has grown exponentially and has become a staple marketing channel for today’s merchants. And since the launch of Instagram Shopping in 2017, consumers can discover new products and view…
Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan templates and relatable examples to really help guide you through writing one of your own. That’s…
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts had been predicting record ecommerce sales. After all, the results of the COVID-19 pandemic kept many from seeing their loved…
Most small business financing advice falls into two schools of thought. One encourages you to bootstrap your business: put your head down, unload your personal savings, invest all the cash from your first sales, and with a bit of hard…
There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.5 trillion in sales globally by 2023. Even after the effects of the COVID pandemic subside, the global appetite for the convenience…
Email marketing continues to drive phenomenal results for businesses across the spectrum—ecommerce, in particular—despite overly confident declarations of its death. You own your email list, making it one of the best ways to reach customers at a time when search…
Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid…
As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can download food from the internet.” Perhaps that will be possible one day, but we must content ourselves with ordering almost…
As a small business owner, you’ve probably thought to yourself at least once, “How the heck can I compete with Amazon?” If you’re an online retailer or even if you own physical stores serving a niche, there’s a decent chance…
Albert Matheny was a college athlete when he noticed the disconnect between nutrition supplements and farm fresh ingredients. To solve this problem, he used his food science background to start Promix. In this episode of Shopify Masters, Albert shares how…
In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect. We, humans, are unpredictable creatures when it comes to articulating what we like and why. An online business owner’s job…