Month: August 2021
10 Moments In “Born For Business” That Had Us Rooting For Entrepreneurship
Born For Business is officially available for streaming (on Peacock in the U.S. and Crave in Canada) 🎉 The docuseries chronicles the lives of four entrepreneurs with disabilities who are defying society’s expectations to build successful businesses. Each episode sees...
How To Write Product Descriptions To Grow Online Sales
No matter the size of your online store, product descriptions play a key role in your ecommerce business. Effective product descriptions can possibly lure potential customers. Good product descriptions can potentially influence a purchase decision. Great product descriptions can ultimately...
8 Elements of Ecommerce Business Success
As the ecommerce arena is rapidly changing due to the pandemic and many emerging trends, it’s vital for every brand in this industry to find new ways to grow and reach new heights of success amidst these changes. Photo credit:...
Becoming a Sidepreneur: 9 Part-Time Business Ideas to Start In Your Spare Time
The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next. Some of us like to test the waters first. Maybe you know...
The Complete 2021 Guide to Preparing Your Ecommerce Store for Holiday Magic
The holidays are coming yet again. Last year, we were prepping for an unprecedented year. Many were spending holidays apart from their loved ones and delivering holiday cheer through the mail. Many shoppers were also avoiding in-store shopping. The result?...
30+ Influencer Marketing Statistics to Have on Your Radar (2021)
Love it or hate it, social media has been one of the most impactful inventions of our generation. Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. But...
10 Holiday eCommerce Conversion Optimization Strategies for 2021
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition...
NCAA Athletes Can (Finally!) Start a Business
On July 1, 2021, the world of college athletics changed forever. For the first time, all National Collegiate Athletic Association (NCAA) athletes in the United States are able to profit from their own so-called name, image, and likeness (NIL). While...
Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand
Nadia Tucker and Stevie Angel are the neighbors turned business partners behind Active Truth. Having welcomed their children around the same time, Nadia and Stevie noticed a gap in the market for functional active wear that catered to women in...
Instagram Shopping Playbook: 4 Tips to Make Your Content Convert
As of 2021, Instagram has 1 billion users worldwide. The platform has grown exponentially and has become a staple marketing channel for today’s merchants. And since the launch of Instagram Shopping in 2017, consumers can discover new products and view...