Book Your Data is another company that does a great job of showing its expertise, authority, and trustworthiness with high-quality and helpful content.

The business specializes in helping their clients to reach their target audience and make more sales through email marketing, so it regularly publishes informative resources and how-to guides on the subject.

Again, this proves the company’s worth to prospective customers, and also signals to search engines like Google that its team really knows their stuff. This can then lead to better rankings overall.

Follow the lead of these websites and think about how you can show off your skills and knowledge with high-quality content your prospective customers (and search engines) will love.

Using social media is a great way to get more eyes on your content. And, while it hasn’t been dubbed an official ranking factor, there is evidence to suggest content that receives a lot of likes and shares also ranks well on the SERPs.

When you’re devising your social media strategy, consider who your audience is, and therefore where they’re most likely to hang out. You don’t just have to guess, either — if you spend some time using a range of different platforms, you can then assess the results to see where you should be concentrating your efforts.

SocialPilot has a great round-up of third-party social media analytics tools that can help you to monitor this.

You’ll need a strong keyword research strategy to boost your SEO, and this should involve finding long-tail keywords you can target with your content.

Long-tail keywords are more specific, and fewer people will typically be searching them. But this means they’re less competitive, and the traffic they drive to your website is likely to be more relevant to your business.

To find long-tail keywords, use a professional keyword research tool like SEMrush or Moz Keyword Explorer. You might be used to picking out the results with the highest search volumes, but you’ll want to scroll a little further to find long-tail versions.

For instance, if you type “running shoes” into a keyword research tool, this will come up as a general keyword with a lot of searches — around 200,000 a month. But if you keep looking, you’ll find “how often to replace running shoes”, which is a long-tail keyword, gets 1,000 searches a month.

You could create content addressing this question and will have a much better chance of ranking highly on the relevant SERPs. Plus, anyone asking this question might be looking to buy a new pair of running shoes so, once they’ve read your guide, they could well hop on over to your product pages and make a purchase.

Creating how-to guides has a lot of benefits. They’ll allow you to target keywords and questions your customers are plugging into search engines, which could lead them to your site. Plus, you can show off your expertise and build trust with shoppers.

For inspiration, let’s take a look at some businesses that create high-quality how-to guides.

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