Month: February 2021
Standing Out in a Crowd: How to Market Your Pharmaceuticals
When marketing pharmaceuticals, doing so online is a great strategy. In fact, in 2020, pharma marketers will spent $3 billion on digital advertising alone. Simply put, pharma companies can no longer rely on brand name recognition and print advertising to...
Open Source eCommerce: Weighing the Pros & Cons
When it comes to running an eCommerce business, there are two types of website software platforms you can choose to power your shop with: open source or software as a service (or SaaS). Their main differences have to do with...
SaaS eCommerce: Weighing the Pros & Cons
When it comes to starting an eCommerce business, there are two types of platforms you can choose to power your shop with: software as a service (or SaaS) or open source. Their main differences have to do with ease of...
A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation
Social media has become a big player in the world of PPC advertising. However, when you’re a paid social marketer, it can be challenging to quantify your campaign results into overall business outcomes. Unfortunately, an impression (or even a click)...
Passive Income Strategy: How to Make Printables to Sell on Etsy, Amazon & More
When it comes to passive income strategies, selling digital downloads on Etsy, Amazon and other places is one of the hottest trends going. That’s because it doesn’t take any special skills, printables are quick to produce, and the profit margin...
5 Reasons Online Customers Leave Your Store
A checkout usability study by the Baymard Institute, shows that 69% of online shoppers drop their cart and abandon their willingness to purchase goods from an online store. This means that they cease their role as a buyer and that...
How To Source Products For Your Store
The basic idea of dropshipping is that instead of first buying the products to yourself and then selling them to your customers, you are simply sort of a middleman between your customers and a wholesaler or a manufacturer. How that...
7 Simple A/B Tests to Improve Your Apparel & Accessories eCommerce Site
No matter how much time and resources you devote to building the most modern, most user-friendly apparel eCommerce website, there are always going to be features that can be improved upon. That’s where A/B testing comes in. A/B testing comes...
7 Simple A/B Tests to Improve Your Vitamins and Supplements eCommerce Site
No matter how much time and resources you devote to building the most modern, most user-friendly vitamins and supplements eCommerce website, there are always going to be features that can be improved upon. That’s where A/B testing comes in. A/B...
Unique Challenges of eCommerce for the Pharmaceutical Industry
No matter how you slice it, eCommerce is everywhere. Every day, more companies are moving their business online. This comes with some perks and some challenges. The pharmaceutical industry is no different, but the challenges for this industry are unique....