The ecommerce world is changing every day. Marketers and business owners have to track the latest trends because ecommerce marketing strategies that were effective a few months ago don’t bring the desired results today. Therefore, it’s necessary to implement innovative…
Gaining a following on YouTube helps you reach new leads and may even bring in a revenue stream if you monetise your videos. How do you grab attention with millions upon millions of competing videos? Search engine optimisation (SEO) ensures…
When we talk to eCommerce brand owners about Facebook Ads and Instagram Ads, we hear the same two questions over and over again: “What creative works best?” “How can we scale?” The truth is, there is no universally accepted maxim…
Different people including digital marketers search for podcasts that would give them good ideas on how to improve their digital marketing and grow their business. There are many marketing podcasts out there but one needs to find the best. Some…
How many times have you received a package in the mail that had a special surprise that made you smile? Maybe it was free merchandise, or gift wrapping you hadn’t asked for, or a personal, handwritten thank you note. As…
How accessible is my website? That’s a question everyone should be asking, but unfortunately not everyone does. Despite it being more than 30 years since the Americans With Disabilities Act (ADA) was signed into law, website accessibility isn’t as universally…
If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet…
The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am…
*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. How? Through a stellar content strategy. Building and maintaining an eCommerce content…
One of the most creative and profitable ways to sell on Amazon is by creating bundles. But bundles can have drawbacks. Other sellers can copy your bundle and steal your sales. That’s why Kristin Ostrander of Mommy Income and the…