If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The big question is why?
Major retailers have spent millions of dollars trying to figure this out. We’ve taken that data and boiled it down to an easy-to-understand infographic.
Here are proven practices every store owner should employ to reduce cart abandonment.