Month: September 2020

Print On Demand vs. Printables: Which Is Best?

Two of the hottest types of product categories right now are print on demand and printables. Why? In a word: ease! Because you don’t have to mess with production or stock inventory or hassle with shipping, you’re free to focus...

/ September 23, 2020

Google Advertisers to Pay New Digital Service Tax Fees

Google sent an email out to advertisers on Tuesday 1st September 2020 informing them that from 1st November 2020 new DST Fees would be added to their PPC media fees invoice or statement. This follows in the stead of Amazon,...

/ September 22, 2020

How to Optimize Your Homepage Design

Your fashion eCommerce website’s homepage is your digital storefront. And just like your physical storefront, it needs to be welcoming, well designed and easy on the eyes. A recent study by Shopify found that over half of buyers have shifted...

/ September 18, 2020

Magento Enhancements, SEO Checklist, Nano Influencers in the September Orange Report

September 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the...

/ September 17, 2020

How to Drive Customer Loyalty and Reward Regulars at Your Fashion Web Store

New customers are hard to come by, and they’re also expensive. According to The Harvard Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.  On the other hand, repeat customers...

/ September 17, 2020

Padawan Series: Creating Customer Personalization with Magento

Any merchant who wants their Magento store to be successful must think about the needs and wants of the customers. The ability to appeal to specific customers can mean the difference between simply attracting a specific group of visitors and...

/ September 16, 2020

Preparing Retailers For Q4 2020

In the Office for National Statistics’ Retail Sales for Great Britain July 2020 report we can see some very clear changes in consumer purchasing behaviour in the UK. Let’s delve into what trends we can see and what it may...

/ September 16, 2020

How to Use Affiliate Marketing to Grow Your eCommerce Business

Affiliate marketing is a way of leveraging your community of customers in order to drive growth, and it can be very effective. U.S. affiliate marketing spending is expected to rise to $6.8 billion this year, with 81% of brands utilizing...

/ September 15, 2020

How to Optimize Your Apparel eCommerce’s Product Pages

Your product pages hold all the relevant information about the garments you sell. Most product pages include the product description, cost, customer reviews, images and call to actions. While many consumers enjoy viewing high-quality pictures of the clothing, it is...

/ September 15, 2020

The 8 Types of Emails You Must Be Sending Your Customers

As an apparel related eCommerce merchant, one of the main ways you will communicate to customers about sales, discounts, product launches and other relevant information is through email. And, you will want to send specific types of emails to invoke...

/ September 14, 2020